Adobe Digital Dialogue

Lenovo Selects Adobe Digital and the Adobe Marketing Cloud to Optimise its Digital Marketing

Adam Good­man, Strat­e­gy Direc­tor, Adobe Dig­i­tal – LinkedIn, @goodmanan

Leno­vo Aus­tralia, a lead­ing glob­al PC man­u­fac­tur­er, boost­ed the return of its online ad spend and tripled search engine mar­ket­ing growth after intro­duc­ing a new process based on Adobe Dig­i­tal and the Adobe Mar­ket­ing Cloud.

Lenovo’s goal is to engage with cus­tomers as they are mak­ing pur­chase deci­sions online, either via a lap­top, tablet or mobile.

Adobe Media Opti­miser along with Adobe Dig­i­tal helped Leno­vo Aus­tralia to man­age search engine mar­ket­ing cam­paigns, improve dis­play adver­tis­ing invest­ment and max­i­mize the reach of social cam­paigns all through one ful­ly auto­mat­ed sys­tem. Adobe Site­Cat­a­lyst deliv­ers real-time, detailed ana­lyt­ics and report­ing that helps Leno­vo mea­sure, analyse and opti­mize their dig­i­tal mar­ket­ing spend­ing. The com­bi­na­tion of these solu­tions cou­pled with Adobe Digital’s con­sult­ing exper­tise, has helped Leno­vo Aus­tralia to achieve impres­sive effi­cien­cy gains and increase ecom­merce sales.

Below is an info­graph­ic on the results of Lenovo’s ad spend since part­ner­ing with Adobe Dig­i­tal and Adobe Media Opti­miser:

Digital Marketing

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