There are few markets more fiercely-competitive than Southeast Asia – and for brands looking to pull away from the competition, becoming an experience business is no longer an advantage, but an imperative.
In order to drive growth in the region’s bustling digital marketplace, businesses need to find ways to stand out. They need the ability to deliver compelling, personal and relevant moments to customers – across all touchpoints.
Delighting each and every customer is, however, no easy feat in a region of such overwhelming diversity where the digital landscape is further nuanced by preferred channels, platforms and cultural expectations.
Adobe Experience Forum Malaysia (8 August, Le Méridien Kuala Lumpur) is an opportunity to discover how businesses leading the experience era successfully navigate these complexities.
The forum will bring together world-class digital marketers and Malaysia’s most influential brands to explore how data, design and customer intelligence can drive actionable insights.
For any brand undergoing digital transformation, technology is only one half of the equation. Sulin Lau, the Head of Marketing Services at Malaysian telecommunications giant Maxis, will join a panel of likeminded executives to share their experiences on the ‘other’ half – embracing change and shifting corporate culture.
Learn how to overcome the common challenges associated with digital transformation in this unmissable panel session.
Ben Foo, the CMO of Taylor’s University and former Director of Marketing for McDonald’s Malaysia, will discuss the how traditional organisations can guide a customer through the sales funnel with a coherent experience, utilising both digital and traditional channels.
A recipient of the 2015 Golden Globe Tigers Leadership Award for Excellence in Marketing & Brand Leadership, Foo will demonstrate the strategic importance of linking a brand’s internal conceptualisation to consumer-centric communication informed by analytic findings.
Blaze Digital’s General Manager Jayaram Gopinath Nagaraj (aka Junior) will share his experiences and talk about how Astro is using data to change the way it goes to market in a customer centric way.
Successful digital transformation often depends on getting buy in from senior management and at the Forum we hear directly from a CEO himself – we’ll host a fireside chat with Domenic Fuda, the CEO of Hong Leong Bank. Euromoney recently labeled HLB as ‘Malaysia’s Best Bank’. As well as sharing the secrets of how to convince CEOs like himself, Fuda will share his thoughts on prioritising customer experience in the digital era.
Specialist panels, revealing case studies and deep-dive best practice discussions will run throughout the day, providing a rare view into the ways Malaysia’s most innovative marketers meet today’s challenges.
Digital advertising, the role of culture and employee experience in digital transformation, best-in-class customer intelligence methodologies and a visionary look into the future of experience will be hot topics of discussion.
Don’t miss out on the unique opportunity to discover how Malaysia’s finest marketers deliver standout customer experience at Adobe Experience Forum in Malaysia.
See these speakers and more at the Adobe Experience Forum in Kuala Lumpur (8 August 2017).