Adobe Digital Dialogue

Malaysia’s Digital Overhaul – Adobe Experience Forum

There are few mar­kets more fierce­ly-com­pet­i­tive than South­east Asia – and for brands look­ing to pull away from the com­pe­ti­tion, becom­ing an expe­ri­ence busi­ness is no longer an advan­tage, but an imper­a­tive.

In order to dri­ve growth in the region’s bustling dig­i­tal mar­ket­place, busi­ness­es need to find ways to stand out. They need the abil­i­ty to deliv­er com­pelling, per­son­al and rel­e­vant moments to cus­tomers – across all touch­points.

Delight­ing each and every cus­tomer is, how­ev­er, no easy feat in a region of such over­whelm­ing diver­si­ty where the dig­i­tal land­scape is fur­ther nuanced by pre­ferred chan­nels, plat­forms and cul­tur­al expec­ta­tions.

Adobe Expe­ri­ence Forum Malaysia (8 August, Le Méri­di­en Kuala Lumpur) is an oppor­tu­ni­ty to dis­cov­er how busi­ness­es lead­ing the expe­ri­ence era suc­cess­ful­ly nav­i­gate these com­plex­i­ties.

The forum will bring togeth­er world-class dig­i­tal mar­keters and Malaysia’s most influ­en­tial brands to explore how data, design and cus­tomer intel­li­gence can dri­ve action­able insights.

For any brand under­go­ing dig­i­tal trans­for­ma­tion, tech­nol­o­gy is only one half of the equa­tion. Sulin Lau, the Head of Mar­ket­ing Ser­vices at Malaysian telecom­mu­ni­ca­tions giant Max­is, will join a pan­el of like­mind­ed exec­u­tives to share their expe­ri­ences on the ‘oth­er’ half – embrac­ing change and shift­ing cor­po­rate cul­ture.

Learn how to over­come the com­mon chal­lenges asso­ci­at­ed with dig­i­tal trans­for­ma­tion in this unmiss­able pan­el ses­sion.

Ben Foo, the CMO of Taylor’s Uni­ver­si­ty and for­mer Direc­tor of Mar­ket­ing for McDonald’s Malaysia, will dis­cuss the how tra­di­tion­al organ­i­sa­tions can guide a cus­tomer through the sales fun­nel with a coher­ent expe­ri­ence, util­is­ing both dig­i­tal and tra­di­tion­al chan­nels.

A recip­i­ent of the 2015 Gold­en Globe Tigers Lead­er­ship Award for Excel­lence in Mar­ket­ing & Brand Lead­er­ship, Foo will demon­strate the strate­gic impor­tance of link­ing a brand’s inter­nal con­cep­tu­al­i­sa­tion to con­sumer-cen­tric com­mu­ni­ca­tion informed by ana­lyt­ic find­ings.

Blaze Digital’s Gen­er­al Man­ag­er Jayaram Gopinath Nagaraj (aka Junior) will share his expe­ri­ences and talk about how Astro is using data to change the way it goes to mar­ket in a cus­tomer cen­tric way.

Suc­cess­ful dig­i­tal trans­for­ma­tion often depends on get­ting buy in from senior man­age­ment and at the Forum we hear direct­ly from a CEO him­self — we’ll host a fire­side chat with Domenic Fuda, the CEO of Hong Leong Bank. Euromoney recent­ly labeled HLB as ‘Malaysia’s Best Bank’. As well as shar­ing the secrets of how to con­vince CEOs like him­self, Fuda will share his thoughts on pri­ori­tis­ing cus­tomer expe­ri­ence in the dig­i­tal era.

Spe­cial­ist pan­els, reveal­ing case stud­ies and deep-dive best prac­tice dis­cus­sions will run through­out the day, pro­vid­ing a rare view into the ways Malaysia’s most inno­v­a­tive mar­keters meet today’s chal­lenges.

Dig­i­tal adver­tis­ing, the role of cul­ture and employ­ee expe­ri­ence in dig­i­tal trans­for­ma­tion, best-in-class cus­tomer intel­li­gence method­olo­gies and a vision­ary look into the future of expe­ri­ence will be hot top­ics of dis­cus­sion.

Don’t miss out on the unique oppor­tu­ni­ty to dis­cov­er how Malaysia’s finest mar­keters deliv­er stand­out cus­tomer expe­ri­ence at Adobe Expe­ri­ence Forum in Malaysia.

See these speak­ers and more at the Adobe Expe­ri­ence Forum in Kuala Lumpur (8 August 2017).

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