Adobe Powered manoramaonline.com Wins ‘Best News Website’ Title at World Digital Media Awards 2016
Four years ago, Adobe announced our association with Malayala Manorama, one of India’s leading regional dailies and among the most circulated newspaper in the world, to drive its digital transformation journey.
In the last four years, manoramaonline.com has continued its journey to be powered by Adobe technologies, which has allowed them to deliver fast and flexible content across a wide range of devices and platforms, including mobile and social. Today, the entire breadth of Malayala Manorama digital properties are powered by a unified content management platform based on Adobe Experience Manager, which allows them to author content once and publish to any place, at any time. Understanding readers’ needs has been a competitive differentiator for Malayala Manorama and Adobe Analytics helped them quickly adapt to the changing needs for their users.
Adobe Marketing Cloud has been an integral part of Malayala Manorama’s incredible digital evolution and our team has been truly enjoyed being a partner in their incredible growth story.
Today, the digital experience that Malayala Manorama’s readers enjoy is one of the most advanced in the world. And it isn’t just us saying so.
So the team at Adobe was delighted to receive the great news that prestigious industry body WAN INFRA (World Association of Newspapers and News Publishers) has presented manoramaonline.com with a worldwide ‘Best News Website’ award for 2016. Team Manorama also emerged as the Gold winner for ‘Best News Website in South Asia 2016’ award, and bagged Bronze honors for their English website. WAN-IFRA World Digital Media Awards recognize publishers that have created ground-breaking digital products that engage readers while increasing online business.
As technology partners, Adobe is thrilled to have been associated with the Malayala Manorama team’s journey to excellence, and we are proud to see Adobe innovations setting benchmarks in the global digital publishing industry. There could be no better testimony to our platform and the ways in which our customers leverage it, than this award.
Our heartiest congratulations to team Malayala Manorama for bagging this prestigious accolade, and building a truly a world-class news portal.