What Marketing Metrics Are You Measuring?
Marketers in Asia Pacific are still largely focused on single vector metrics that measure past success or single points of campaign performance. Typically, they are not measuring impact on harder business metrics, such as sales pipeline measurement or customer lifetime value.
What are you measuring? Check out the top 10 metrics marketers are using to evaluate digital marketing program performance in the Digital Directions report:
Download the Digital Directions report to discover what your marketing peers are doing across Asia Pacific: http://adobe.ly/1EKxExS