Adobe Digital Dialogue

What Marketing Metrics Are You Measuring?

Marketers in Asia Pacific are still largely focused on sin­gle vec­tor met­rics that mea­sure past suc­cess or sin­gle points of cam­paign per­for­mance. Typ­i­cally, they are not mea­sur­ing impact on harder busi­ness met­rics, such as sales pipeline mea­sure­ment or cus­tomer life­time value.

What are you measuring? Check out the top 10 metrics marketers are using to evaluate digital marketing program performance in the Digital Directions report:

Top-10-Metrics-Marketers-are-using-to-evaluate-digital-marketing-programs-performance-1200x628Download the Digital Directions report to discover what your marketing peers are doing across Asia Pacific: http://adobe.ly/1EKxExS

Digital Marketing

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