Adobe Digital Dialogue

Meet the UberEATS Experience Maker: Simon Rossi

When it comes to food, Asia has a wider (and tasti­er) offer­ing than any­where else in the world, but it’s the secret cor­ner stalls and hid­den alley­ways where you’ll find the longest lines.

The rapid adop­tion of dig­i­tal tech­nolo­gies across Asia is fast over­haul­ing the hos­pi­tal­i­ty indus­try and the same time open­ing new chan­nels for restau­ra­teurs to con­nect with poten­tial cus­tomers.

In this episode of Adobe Expe­ri­ence Mak­ers, the Gen­er­al Man­ag­er of UberEATS in Asia Pacif­ic, Simon Rossi, dis­cuss­es how the shar­ing econ­o­my is chang­ing the way culi­nary delights are expe­ri­enced in Asia.

UberEATS has nav­i­gat­ed a mar­ket­place with vary­ing lev­els of dig­i­tal matu­ri­ty, ‘hangry’ cus­tomers, and the busi­ness prob­lems of restau­ra­teurs. Simon’s job requires a 360-degree under­stand­ing of the busi­ness books behind the counter and the con­sumers lin­ing up at the shop front.

It’s all about the cre­at­ing a rela­tion­ship with both par­ties — feed­ing the app’s food sup­pli­ers with cur­rent trends to improve their busi­ness and, in turn, deliv­er­ing an even bet­ter expe­ri­ence for their cus­tomers.

Join your hosts Siva Gane­shanan­dan and Janie Lim as they dis­cov­er the secrets behind UberEATS’ suc­cess in cre­at­ing a new culi­nary jour­ney in Asia in this episode of Adobe Expe­ri­ence Mak­ers.

Customer Experience, Digital Marketing

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