The rise of e-commerce. Y2K. The personal computer. The smartphone revolution. Social media. How could a single consultancy shepherd its clients through the constantly changing tech landscape of the last 20 years?
At Wipro Limited, adaptability is in the company DNA. Founded in 1945 as a manufacturer of vegetable oils, Wipro now provides digital strategy, business consulting and IT to clients in more than 56 countries.
Wipro’s CMO Naveen Rajdev has dedicated his career to breaking conventional norms through human-centricity – an ethos he has used to build a global marketing team constantly innovating and preempting change.
“They literally spend their days tinkering with technology,” Naveen says. This team has empowered him to stay ahead of the game, to serve not only Wipro’s clients, but their clients’ customers.
“You know, it’s not just about business to business, but it’s business to beyond business,” Naveen says, explaining how his focus on people first helps drive Wipro’s 98% repeat customer share.
“Our entire approach to customer experience is very, very human-centric,” Naveen says.
“My goal is to be the company our customers can count on every single day and love to business with.”
Join Naveen and your hosts Siva Ganeshanandan and Janie Lim for an enlightening discussion of human-centricity, APAC marketing, the value of unconventional channels and corporate flexibility on this episode of Adobe Experience Makers.