Adobe Digital Dialogue

Meet the Wipro Experience Maker: Naveen Rajdev

The rise of e-com­merce. Y2K. The per­son­al com­put­er. The smart­phone rev­o­lu­tion. Social media. How could a sin­gle con­sul­tan­cy shep­herd its clients through the con­stant­ly chang­ing tech land­scape of the last 20 years?

At Wipro Lim­it­ed, adapt­abil­i­ty is in the com­pa­ny DNA. Found­ed in 1945 as a man­u­fac­tur­er of veg­etable oils, Wipro now pro­vides dig­i­tal strat­e­gy, busi­ness con­sult­ing and IT to clients in more than 56 coun­tries.

Wipro’s CMO Naveen Rajdev has ded­i­cat­ed his career to break­ing con­ven­tion­al norms through human-cen­tric­i­ty — an ethos he has used to build a glob­al mar­ket­ing team con­stant­ly inno­vat­ing and pre­empt­ing change.

“They lit­er­al­ly spend their days tin­ker­ing with tech­nol­o­gy,” Naveen says. This team has empow­ered him to stay ahead of the game, to serve not only Wipro’s clients, but their clients’ cus­tomers.

“You know, it’s not just about busi­ness to busi­ness, but it’s busi­ness to beyond busi­ness,” Naveen says, explain­ing how his focus on peo­ple first helps dri­ve Wipro’s 98% repeat cus­tomer share.

“Our entire approach to cus­tomer expe­ri­ence is very, very human-cen­tric,” Naveen says.

“My goal is to be the com­pa­ny our cus­tomers can count on every sin­gle day and love to busi­ness with.”

Join Naveen and your hosts Siva Gane­shanan­dan and Janie Lim for an enlight­en­ing dis­cus­sion of human-cen­tric­i­ty, APAC mar­ket­ing, the val­ue of uncon­ven­tion­al chan­nels and cor­po­rate flex­i­bil­i­ty on this episode of Adobe Expe­ri­ence Mak­ers.

Customer Experience, Digital Marketing

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