Adobe Digital Dialogue

Digital Marketing

2017: The year of powerful customer experiences

The world around us is going increasingly digital, and brands in India are today more ready than ever, to leverage this wave of transformation.

January 17, 2017 / Digital Marketing /

Top marketing technology predictions for 2017

From leading traditional businesses experimenting with Augmented and Virtual Reality to enhance their in-store shopping experiences to mobile apps becoming the centerpiece of every brand’s marketing strategy, last year was truly a game changer.

Customer experience is the single most important factor for omnichannel success

It’s no secret that we live in an omnichannel world.

November 23, 2016 / Digital Marketing /

Increasing digital ad spends is not a winning strategy

Majority of the marketers are busy in acquiring users, with much lesser focus on engaging and retaining them.

November 15, 2016 / Digital Marketing /

Part 3 – The Digital Strategy Workshop

A framework & tools to build a digital strategy quickly

November 15, 2016 / Digital Marketing /

Part 2 – The Digital Strategy Framework

A framework & tools to build a digital strategy quickly