Marketers fear not, a robot will not steal your job. Nor will it crush creativity. Instead, marketers have value that machines can never replace. That was the message from two Adobe executives at last year’s Symposium.
Summit 2017 saw Adobe manoeuvre its marketing and advertising cloud offerings to operate under one arm – Adobe’s Experience Cloud.
Brands globally looking to become experience businesses have a keen eye on India.
By harnessing the combination of creativity and design, data-driven marketers have the ability to not just connect emotionally with customers, but to amaze them through personalised end-to-end experiences.
Not every business sees digital transformation as a burning problem. However, the momentum for digital disruption is building and laggard industries such as manufacturing, consumer goods, traditional brick ‘n mortar and pharmaceutical are at risk.
Personalisation cannot happen without information, but information cannot be utilised without data management and breaking down silo walls.