There are few markets more fiercely-competitive than Southeast Asia – and for brands looking to pull away from the competition, becoming an experience business is no longer an advantage, but an imperative.
Asia Pacific’s top digital marketers will gather at the Adobe Experience Forum 2017 in Southeast Asia to showcase how they are making experience their business.
Consumers are becoming increasingly comfortable accessing the internet via their smartphones and Adobe Digital Insights’ recently released Best of the Best report projects a surge in this trend globally.
Adobe recognised its partners across various categories at an awards ceremony celebrating their achievements, innovations, and dedication to customer success using Adobe technologies.
India’s economy is the fastest-growing major economy in the world. In its annual Economic Survey, the Ministry of Finance forecast GDP growth of between 6.75–7.5 per cent in 2017-18, compared with projected growth of 7.1 per cent for 2016-17 and actual growth of 7.6 per cent in 2015-16.
Brands that are empowered to leverage customer data and creative content are at the forefront of the Experience Business wave – this was the message delivered loud and clear from leading brands and industry thought leaders at Adobe Symposium 2017 in Sydney on May 24.