Consumers are becoming increasingly comfortable accessing the internet via their smartphones and Adobe Digital Insights’ recently released Best of the Best report projects a surge in this trend globally.
India’s economy is the fastest-growing major economy in the world. In its annual Economic Survey, the Ministry of Finance forecast GDP growth of between 6.75–7.5 per cent in 2017-18, compared with projected growth of 7.1 per cent for 2016-17 and actual growth of 7.6 per cent in 2015-16.
Brands that are empowered to leverage customer data and creative content are at the forefront of the Experience Business wave – this was the message delivered loud and clear from leading brands and industry thought leaders at Adobe Symposium 2017 in Sydney on May 24.
In case you missed it, here is a peek into the breakthrough experiences exhibited by the Adobe Global Delivery Center, at the Adobe India Symposium, 2017.
The wealth of advertising and marketing data available for capture means brands that fail to target customers with customisation – and relevance – have nowhere to hide. In the age of personalisation and customer experience, digital advertising has the opportunity to serve both the brand and customer.
Despite exaggerated speculations that email is dead, email is very much alive and well. With the rise and fall in popularity of many other marketing channels, email still plays a critical role and is about to transform dramatically.
Marketers are being told they need to create compelling human experiences for consumers in order to build greater connections.