Adobe Digital Dialogue

Digital Marketing

Why The Robot Is Your Friend

Marketers fear not, a robot will not steal your job. Nor will it crush creativity. Instead, marketers have value that machines can never replace. That was the message from two Adobe executives at last year’s Symposium.

May 5, 2017 / Digital Marketing /

Putting customer experience at the forefront

Summit 2017 saw Adobe manoeuvre its marketing and advertising cloud offerings to operate under one arm – Adobe’s Experience Cloud.

India Presents a Vast Canvas of Opportunity for Experience Businesses

Brands globally looking to become experience businesses have a keen eye on India.

Visionary marketers make experience their business

By harnessing the combination of creativity and design, data-driven marketers have the ability to not just connect emotionally with customers, but to amaze them through personalised end-to-end experiences.

April 20, 2017 / Digital Marketing / Events /

Digital transformation – why is it so important?

Not every business sees digital transformation as a burning problem. However, the momentum for digital disruption is building and laggard industries such as manufacturing, consumer goods, traditional brick ‘n mortar and pharmaceutical are at risk.

April 13, 2017 / Digital Marketing /

Personalised digital experience defining the automotive industry

Personalisation cannot happen without information, but information cannot be utilised without data management and breaking down silo walls.