어도비 온라인 세미나: 경험 비즈니스 전문가들의 고객경험관리 전략

진정성 있는 이메일 마케팅으로 향상되는 고객경험

어도비, IBM 및 레드햇과 고객경험 혁신 위한 파트너십 체결

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Showcasing Experience Business in Southeast Asia

Asia Pacific’s top digital marketers will gather at the Adobe Experience Forum 2017 in Southeast Asia to showcase how they are making experience their business.

Smartphone traffic skyrockets across ANZ and India

Consumers are becoming increasingly comfortable accessing the internet via their smartphones and Adobe Digital Insights’ recently released Best of the Best report projects a surge in this trend globally.

Adobe names their Partners of the Year

Adobe recognised its partners across various categories at an awards ceremony celebrating their achievements, innovations, and dedication to customer success using Adobe technologies.

Trade Revival: India’s economic and digital boom will transform the retail industry

India’s economy is the fastest-growing major economy in the world. In its annual Economic Survey, the Ministry of Finance forecast GDP growth of between 6.75–7.5 per cent in 2017-18, compared with projected growth of 7.1 per cent for 2016-17 and actual growth of 7.6 per cent in 2015-16.

Adobe Symposium Sydney Recap 2017

Brands that are empowered to leverage customer data and creative content are at the forefront of the Experience Business wave – this was the message delivered loud and clear from leading brands and industry thought leaders at Adobe Symposium 2017 in Sydney on May 24.

The Power of Nostalgia

Last weekend, my wife and I revisited the past. We sat together and listened to some of our favorite numbers, from Nat king Cole to Sinatra. We quoted some of the prose we grew up on, proud of our literary memories of ‘Percy Byshe Shelly’ and ‘Lord Byron.

Drive Immersive Customer Experiences with Adobe Experience Cloud

In case you missed it, here is a peek into the breakthrough experiences exhibited by the Adobe Global Delivery Center, at the Adobe India Symposium, 2017.

Using customer data to make advertising an experience rather than an interruption

The wealth of advertising and marketing data available for capture means brands that fail to target customers with customisation – and relevance – have nowhere to hide. In the age of personalisation and customer experience, digital advertising has the opportunity to serve both the brand and customer.

Debunking The Email Myth: Four Ways Your Inbox Is About To Transform

Despite exaggerated speculations that email is dead, email is very much alive and well. With the rise and fall in popularity of many other marketing channels, email still plays a critical role and is about to transform dramatically.

Transformation is all or nothing

With the impending arrival of Amazon, creating memorable customer experiences needs to be a priority for all Australian businesses. As digital technology continues to disrupt, businesses are no longer dictating their relationship with customers.

A Touch of Magic

Business in India is transforming radically – colossal forces of technology have changed the face of India in innumerable ways in the past two decades. Disruptions and innovations are creating new kinds of business models.

Orchestrating Great Customer Experiences, Literally

Marketers are being told they need to create compelling human experiences for consumers in order to build greater connections.

Adobe Symposium India Recap 2017

Adobe’s India and APAC teams pulled off a resounding success at the second annual Adobe Symposium at the Grand Hyatt in Mumbai on May 3-4, with more than 1400 attendees from the best brands coming together under one roof.

Why The Robot Is Your Friend

Marketers fear not, a robot will not steal your job. Nor will it crush creativity. Instead, marketers have value that machines can never replace. That was the message from two Adobe executives at last year’s Symposium.