Adobe Digital Dialogue

Digital Marketing

October 23, 2017 / Digital Marketing /

Best ways to measure content marketing? Qantas CMO Stephanie Tully explains her approach

When virtually anything and everything can be measured, the concern arises that measurement has become an end in itself. The question now emerging is whether companies are analysing the most appropriate data, or have the right platforms in place for a ‘full view’.

October 16, 2017 / Digital Marketing /

Focus on what matters when tracking your content marketing

Measuring return on investment (ROI) is a sensible thing to do when you have to allocate scarce resources with constantly tight budgets.

Meet the Wipro Experience Maker: Naveen Rajdev

The rise of e-commerce. Y2K. The personal computer. The smartphone revolution. Social media. How could a single consultancy shepherd its clients through the constantly changing tech landscape of the last 20 years?

Meet the UberEATS Experience Maker: Simon Rossi

When it comes to food, Asia has a wider (and tastier) offering than anywhere else in the world, but it’s the secret corner stalls and hidden alleyways where you’ll find the longest lines.

Meet the Electrolux Experience Maker: Vinay Dixit

From the rooftop barbeque of Hong Kong to Australia’s iconic backyard sizzler, you can tell a lot about a culture from its cuisine. Across India, Kalmi kebabs roast for 12 or more hours in the tandoor, while many Chinese dishes are defined by a single flash in the pan.

Meet the iflix Experience Maker: Azran Osman-Rani

iflix is earning what many global brands have tried unsuccessfully to achieve; a local foothold across Asia’s vibrant mix of people and culture.