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Baidu-specific SEO is a key step that need not be intimidating. It is a simply different environment with its own special considerations, and in some cases, different methods, and tools. This post will attempt to tackle these larger issues head-on (beginning where the last post in this series left off) before we roll up our sleeves and address the groups of individual tactics.
create highly original content because duplicate content is penalized according to Baidu’s example. Limit title tags to 70 characters, or 35 simplified Chinese characters. Reign in meta descriptions to under 156 characters (78 in simplified Chinese). Stick to 3-5 meta keywords, and don’t be surprised if meta keywords disappear next year.