Part of what Adobe does is advise our customers about how to transform, to be more digitally capable. Ostensibly this is a conversation about change and about making customer experiences better using technology.
It’s official – humans have a shorter attention span than the goldfish. Eight seconds compared to 9 seconds for a goldfish.
The 2017 Digital Trends Report is now out, and for the first time, Adobe & Econsultancy have delivered a deep dive special report for Financial Services & Insurance.
If I take a stock of digital marketing as a profession, it started picking up around a decade ago, and is probably at its highest point right now.
This May, at the iconic Sydney Opera House – Adobe will shine the light on how creators and brands need to fundamentally change how they deliver compelling, consistent and personalised experiences, or be left behind.
For the past seven years, Adobe has conducted an annual survey to explore trends and priorities in digital marketing and understand where the market is headed.