Powering HDFC Bank’s digital transformation journey
Adobe Marketing Cloud offers unique personalized digital experiences to HDFC Bank’s customers
Technology has become a critical differentiator for the banking industry in India. Cut-throat competition has led to digitalization being a top priority for all leading banks as they realize that the banks of the future will be more of a technology companies than a financial ones. The rise of digital millennials and the mobile generation of customers have contributed in bringing about a shift in how banking organizations perceive digital experiences.
These are exciting times for Adobe as we believe that we will be the game-changers when it comes to revolutionizing the banking sector. I am thrilled to share that one of India’s foremost banking and financial services companies and one of the country’s most valuable brands, HDFC Bank has chosen the Adobe Marketing Cloud platform to transform the personalized digital experiences offered to its 37 million customers!
It brings me a lot of pride to say that our association with HDFC Bank represents one of the most sizeable implementations of Adobe’s solution globally and is a testimony to the robustness of the Adobe Marketing Cloud. We offered HDFC Bank what no other company could – a comprehensive view of their customers’ engagements with the bank’s campaigns. This allows HDFC Bank to share relevant, personalised marketing content with consumers thus, enhancing their experience with a real time response from the bank. In partnership with Adobe, HDFC Bank has developed a comprehensive email marketing solution that will span multiple outbound channels including email, SMS, social and mobile apps.
HDFC Bank has a nationwide distribution network of 4,520 branches and 12,000 ATMs in 2,587 cities and towns, as of March 31, 2016. The speed at which HDFC Bank has emerged as a leading player and one of the most trusted brands in the banking and financial sector segment in India, within years of its inception, is proof that the bank’s strategic investments in innovation and service excellence have paid off. We are excited to be a part of HDFC bank’s digital journey. This win is another feather in the cap for us as we work towards delivering truly unique and memorable experiences to HDFC Bank’s customers.
Read our press announcement on this here.