Putting customer experience at the forefront

Digital Marketing

Summit 2017 saw Adobe manoeuvre its marketing and advertising cloud offerings to operate under one arm – Adobe’s Experience Cloud. Some of Adobe’s leading thinkers had the pleasure of connecting with clients to chat about the launch of Experience Cloud and how this implicates their businesses.


Adobe’s director of transformation and digital strategy, APAC, Mark Henley, speaks with the chief marketing officer at Australian not-for-profit health insurer HCF, Jenny Williams.

Recently awarded “brand of the year” by Australian trade publication AdNews, HCF began its digital transformation just 18 months ago. With the support of Adobe Experience Cloud, the leading health insurer has successfully and holistically reinvented its brand to move for-ward in the digital era.

To learn more about how HCF has transformed its marketing efforts and what the company learned from this year’s Summit, watch the video.

Tourism Australia

Adobe’s head of digital transformation, APAC, Scott Rigby, speaks with the head of digital at Tourism Australia, John Mackenney.

Mackenney, a two-time Summit attendee, is particularly impressed by Adobe’s machine-learning acquisitions and says such technologies will positively impact the way Tourism Aus-tralia operates by personalising its offering to a customer’s liking. Discover how experience-based brands can capitalise on technologies such as Adobe Experience Cloud.

Swinburne University

Adobe’s director of transformation and digital strategy, APAC, Mark Henley, speaks with the chief marketing officer at Swinburne University of Technology in Melbourne, Australia, Sa-rah Graham.

Graham is enthusiastic about the university’s digital evolution, particularly the adoption of Adobe Experience Cloud as a tool for student acquisition. Thrilled with Experience Cloud’s ability to integrate with partner businesses, Swinburne has even included Adobe tools and software in its digital advertising programs.

To hear more about how Experience Cloud has supported Swinburne University, watch the video.

Ogilvy Asia

Adobe’s director of Adobe Experience Cloud, APAC, Siva Ganeshanandan, speaks with the chief operating officer of creative agency Ogilvy & Mather Asia Pacific, Jerry Smith.

Consumers are rapidly engaging with content across the Asia-Pacific region, and the world, and the pair discusses how Adobe has supported Ogilvy & Mather Asia Pacific to move with this trend and evolve into a sophisticated advisory business.

Find out more about Ogilvy’s experience at Adobe Summit 2017 and how brands across Asia Pacific can learn about scale from their Western counterparts.

We look forward to seeing you at Sydney’s 2017 Symposium event to be held at the iconic Sydney Opera House 23-24 May. Click here for more information on attending.

Digital Marketing

Posted on 05-05-2017

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