Adobe Digital Dialogue

Showcasing Experience Business in Southeast Asia

Asia Pacific’s top digital marketers will gather at the Adobe Experience Forum 2017 in Southeast Asia to showcase how they are making experience their business.

The most urgent challenge brands across Southeast Asia today face is the need to become an experience business. Across every sector and industry, businesses are adopting customer-focused strategies at an incredible pace.

The goal is not merely to keep up with the pack, but to go beyond, exceeding customer expectations to build superior relationships and drive business performance.

Going above and beyond is a significant challenge, however, especially so in dynamic and diverse markets. How do leading brands achieve this feat?

Adobe Experience Forum in Singapore (25 July 2017) and Kuala Lumpur (8 August 2017) offers the rare chance to find out, first hand, how brand leaders are transforming their operations for customer-centric excellence.

Important global and regional brands, such as DBS Bank, Lazada Group, StarHub and Discovery Networks are headlining the Singapore conference, with speakers who have been on the digital transformation journey themselves.

Adobe has designed the forum to provide practical information and showcase strong examples. A great presentation from Australia’s key tourism agency showcases the digital transformation of the Visit Australia website.

John O’Sullivan, Tourism Australia’s Managing Director will discuss how the agency utilises user generated content and emerging technology such as 360° VR video to create an experience that moves customers emotionally. And to harness that investment, O’Sullivan will reveal how the agency uses analytics to understand and segment their customers’ emotional journeys.

Among the keynote speakers at Singapore’s Grand Hyatt, Howie Lau, Chief Market-ing Officer at Singaporean telco StarHub, explains why placing the customer at the core of an organisation is imperative for competitive advantage. Howie will also delve into the pivotal role of data in digital transformation, the power of data driven personalisation and why businesses should combine both ‘inside out’ and ‘outside in’ datasets.

Leadership expert Thomas Barta will be joining the keynote stage with fresh insight from his pioneering research into customer organisations. Barta, author of The 12 Powers of a Marketing Leader, has trained more than 1000 business leaders as a former partner at McKinsey & Co. He’ll also share his views on what makes an impactful marketing officer.

Breakout sessions will take forum attendees deeper, covering the ‘digital foundation’ of an experience business, programmatic and cross-channel outbound marketing, as well as the best practices to drive performance across display, search, social and video harnessing the power of data.

In just one day, Adobe is bringing together an unparalleled combination of brand and business leaders with relevant, real insights into the digital transformation of businesses in the Asia Pacific region. Find out what it takes to deliver world-class experiences at Adobe Experience Forum.

See these speakers and more at Adobe Experience Forum in Singapore (25 July 2017) and Kuala Lumpur (8 August 2017).

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