Adobe Digital Dialogue

Showcasing Experience Business in Southeast Asia

Asia Pacific’s top dig­i­tal mar­keters will gath­er at the Adobe Expe­ri­ence Forum 2017 in South­east Asia to show­case how they are mak­ing expe­ri­ence their busi­ness.

The most urgent chal­lenge brands across South­east Asia today face is the need to become an expe­ri­ence busi­ness. Across every sec­tor and indus­try, busi­ness­es are adopt­ing cus­tomer-focused strate­gies at an incred­i­ble pace.

The goal is not mere­ly to keep up with the pack, but to go beyond, exceed­ing cus­tomer expec­ta­tions to build supe­ri­or rela­tion­ships and dri­ve busi­ness per­for­mance.

Going above and beyond is a sig­nif­i­cant chal­lenge, how­ev­er, espe­cial­ly so in dynam­ic and diverse mar­kets. How do lead­ing brands achieve this feat?

Adobe Expe­ri­ence Forum in Sin­ga­pore (25 July 2017) and Kuala Lumpur (8 August 2017) offers the rare chance to find out, first hand, how brand lead­ers are trans­form­ing their oper­a­tions for cus­tomer-cen­tric excel­lence.

Impor­tant glob­al and region­al brands, such as DBS Bank, Laza­da Group, StarHub and Dis­cov­ery Net­works are head­lin­ing the Sin­ga­pore con­fer­ence, with speak­ers who have been on the dig­i­tal trans­for­ma­tion jour­ney them­selves.

Adobe has designed the forum to pro­vide prac­ti­cal infor­ma­tion and show­case strong exam­ples. A great pre­sen­ta­tion from Australia’s key tourism agency show­cas­es the dig­i­tal trans­for­ma­tion of the Vis­it Aus­tralia web­site.

John O’Sullivan, Tourism Australia’s Man­ag­ing Direc­tor will dis­cuss how the agency utilis­es user gen­er­at­ed con­tent and emerg­ing tech­nol­o­gy such as 360° VR video to cre­ate an expe­ri­ence that moves cus­tomers emo­tion­al­ly. And to har­ness that invest­ment, O’Sullivan will reveal how the agency uses ana­lyt­ics to under­stand and seg­ment their cus­tomers’ emo­tion­al jour­neys.

Among the keynote speak­ers at Singapore’s Grand Hyatt, Howie Lau, Chief Mar­ket-ing Offi­cer at Sin­ga­pore­an tel­co StarHub, explains why plac­ing the cus­tomer at the core of an organ­i­sa­tion is imper­a­tive for com­pet­i­tive advan­tage. Howie will also delve into the piv­otal role of data in dig­i­tal trans­for­ma­tion, the pow­er of data dri­ven per­son­al­i­sa­tion and why busi­ness­es should com­bine both ‘inside out’ and ‘out­side in’ datasets.

Lead­er­ship expert Thomas Bar­ta will be join­ing the keynote stage with fresh insight from his pio­neer­ing research into cus­tomer organ­i­sa­tions. Bar­ta, author of The 12 Pow­ers of a Mar­ket­ing Leader, has trained more than 1000 busi­ness lead­ers as a for­mer part­ner at McK­in­sey & Co. He’ll also share his views on what makes an impact­ful mar­ket­ing offi­cer.

Break­out ses­sions will take forum atten­dees deep­er, cov­er­ing the ‘dig­i­tal foun­da­tion’ of an expe­ri­ence busi­ness, pro­gram­mat­ic and cross-chan­nel out­bound mar­ket­ing, as well as the best prac­tices to dri­ve per­for­mance across dis­play, search, social and video har­ness­ing the pow­er of data.

In just one day, Adobe is bring­ing togeth­er an unpar­al­leled com­bi­na­tion of brand and busi­ness lead­ers with rel­e­vant, real insights into the dig­i­tal trans­for­ma­tion of busi­ness­es in the Asia Pacif­ic region. Find out what it takes to deliv­er world-class expe­ri­ences at Adobe Expe­ri­ence Forum.

See these speak­ers and more at Adobe Expe­ri­ence Forum in Sin­ga­pore (25 July 2017) and Kuala Lumpur (8 August 2017).

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