Adobe Digital Dialogue

World Cup set to be the most social sporting event ever

As kick off draws clos­er, the 2014 FIFA World Cup has gen­er­at­ed more social buzz than any oth­er sport­ing event, sur­pass­ing the Sochi Olympic Games and the 2014 Super Bowl.

The Adobe Dig­i­tal Index team has been cap­tur­ing data through Adobe Social, cov­er­ing buzz from social chan­nels includ­ing blogs, Face­book, Google+, Red­dit, Twit­ter, Dai­ly­mo­tion, Flickr, Insta­gram, Tum­blr, Foursquare and YouTube. More than 69 mil­lion social men­tions have been includ­ed in the sam­ple from 230 coun­tries and ter­ri­to­ries talk­ing about the World Cup. The results are tru­ly aston­ish­ing.

To date, the World Cup has gen­er­at­ed more than 19 mil­lion social men­tions with 90% of the world con­tribut­ing to these con­ver­sa­tions! What’s even more amaz­ing is that the great­est lev­el of social buzz from around the world is com­ing from right here in the Asia Pacif­ic region. We are pro­duc­ing 48% of the social buzz around the World Cup, of which 37% is com­ing from Japan. Europe, the Mid­dle East and Africa com­ing up sec­ond with 32% while the Amer­i­c­as are third with 20%.

World cup

Some oth­er inter­est­ing facts about the World Cup social Buzz:

  • 59% of the social buzz for World Cup relates to Admi­ra­tion, Joy, or Antic­i­pa­tion for the event.
  • 42% of Brazil­ians are express­ing Sad­ness, Anger, or Dis­gust relat­ed to the World Cup – this cor­re­lates to the cur­rent dis­sat­is­fac­tion of many in Brazil­ians at the moment.
  • Cris­tiano Ronal­do is the most men­tioned play­er on a World Cup ros­ter with 1.5+ mil­lion men­tions in May. Ney­mar was 2nd with 1.2+million.

The mag­ni­tude of the World Cup com­bined with the pow­er of glob­al­i­sa­tion and tech­nol­o­gy will no doubt make it one of the world’s most social sport­ing events ever. Many foot­ball fans (and even non-foot­ball fans) feel an emo­tion­al con­nec­tion to their play­ers and even more so to their coun­try. On 12th June 2014, the world will be watch­ing and social will be there to facil­i­tate con­ver­sa­tions from around the world, con­nect­ing peo­ple with the beau­ti­ful game.

Stay tuned to this chan­nel as Adobe will con­tin­ue to track social trends around the world over the course of the 2014 World Cup.

Digital Marketing

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