There are few markets more fiercely-competitive than Southeast Asia – and for brands looking to pull away from the competition, becoming an experience business is no longer an advantage, but an imperative.
With customer interactions transitioning fast to the online world, leading banks have transformed their digital strategies to ensure they deliver on their customers’ changing preferences in a seamless and secure manner.
In this digital era, leading brands across industries in India have adapted their marketing strategies to bring digital experiences to the core of their value proposition for customers.
Asia Pacific’s top digital marketers will gather at the Adobe Experience Forum 2017 in Southeast Asia to showcase how they are making experience their business.
When was the last time you went on a vacation? You might forget, but the hotel you stayed at, won’t.
Digital transformation has long been at the center of every boardroom discussion, and a business imperative today. In spite of that, 7 in 10 companies in Asia Pacific have yet to really get started on their digital transformation, signaling a gap between expectations and delivery, and challenges to be tackled.