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Our working lives have changed dramatically in just a few years. There’s the explosion of technologies such as collaboration tools, cloud computing and automation, for a start. We compete in a global marketplace and are now just as likely to work under contracts than in traditional, full-time positions.
Just as customer experience can drive business performance, employee experience also plays a pivotal role in the wellbeing of an organisation.
Adobe is bringing together some of the most formidable (human) thinkers within the Asia Pacific region to discuss the increasingly blurred boundary between the mind and the machine and what it might mean for the future of work.
Digital heads from globally recognised brands DBS Bank, StarHub and Discovery Networks Asia Pacific sat down with Adobe’s APAC strategy leads at the recent Adobe Experience Forum to share anecdotes on their digital transformation journey, and its impact on their business and customer experience.
There are few markets more fiercely-competitive than Southeast Asia – and for brands looking to pull away from the competition, becoming an experience business is no longer an advantage, but an imperative.
Digital transformation has long been at the center of every boardroom discussion, and a business imperative today. In spite of that, 7 in 10 companies in Asia Pacific have yet to really get started on their digital transformation, signaling a gap between expectations and delivery, and challenges to be tackled.
Tweets and kilometers went a long at this year’s Adobe Sydney Symposium, contributing to an amazing $40,000 raised for cancer charity Tour de Cure.
Brands that are empowered to leverage customer data and creative content are at the forefront of the Experience Business wave – this was the message delivered loud and clear from leading brands and industry thought leaders at Adobe Symposium 2017 in Sydney on May 24.