Adobe Digital Dialogue

Adobe Asia Pacific Think Tank: The transformation of the work experience

Just as cus­tomer expe­ri­ence can dri­ve busi­ness per­for­mance, employ­ee expe­ri­ence also plays a piv­otal role in the well­be­ing of an organ­i­sa­tion.

Con­nec­tiv­i­ty, mobil­i­ty and col­lab­o­ra­tion are givens for pro­duc­tiv­i­ty. Things get inter­est­ing when tech­nolo­gies per­son­alise a ser­vice, use data effec­tive­ly and antic­i­pate needs.

For­tu­nate­ly, some experts are already analysing this future to under­stand how we – busi­ness­es and con­sumers – can build the best expe­ri­ence for all involved.

Har­li­na Sod­hi is prepar­ing her peo­ple for the future at IDFC Bank where she is Head of Cul­ture and Capa­bil­i­ty.

Over a career span­ning more than 20 years, Sod­hi, a TedX speak­er and award­ed fig­ure in the HR world, has come to believe that “dig­i­tal intel­li­gence” – an under­stand­ing of technology’s role in the work­force cul­ture – is essen­tial for employ­ees at pro­gres­sive organ­i­sa­tions. Rein­forc­ing the assump­tion that employ­ee expe­ri­ence direct­ly influ­ences cus­tomer expe­ri­ence, Sod­hi believes busi­ness­es need to pre­pare for the con­stant impact tech­nol­o­gy will have on the work­force.

Com­pas­sion­ate, pur­pose-dri­ven busi­ness­es will be the most suc­cess­ful in inspir­ing staff and grow­ing the bot­tom line – a case Sod­hi will make on a pan­el of experts at Adobe’s Future of Work Think Tank in Syd­ney.

Prepar­ing for the employ­ee expe­ri­ence of the future is also a key research top­ic for Asso­ciate Pro­fes­sor Sarah Kaine of UTS Busi­ness School.

Kaine has close­ly analysed the “gig econ­o­my” cre­at­ed by indus­try dis­rup­tors such as Uber, Air­tasker and Airbnb, spawn­ing a new work­ing class built on short con­tracts with lit­tle pro­tec­tion. Kaine believes the risk has shift­ed from cor­po­ra­tions to indi­vid­u­als and is a red flag for expe­ri­ences of work in the future.

Employ­ees need to have a voice, Kaine says. She holds strong views on the role of man­age­ment and reg­u­la­to­ry bod­ies in pro­mot­ing eth­i­cal employ­ee rela­tions in the dig­i­tal econ­o­my.

To tie it all togeth­er, Adobe APAC’s Direc­tor of Trans­for­ma­tion and Dig­i­tal Strat­e­gy, Mark Hen­ley, will con­tribute his strate­gic insights. Hen­ley brings an in-depth under­stand­ing of how lead­ing brands are rebuild­ing around tech­nol­o­gy and reimag­in­ing the cus­tomer expe­ri­ence.

Adobe’s Future of Work Think Tank will be live streamed on AdobeThinkTank.com at 2pm AEDT on 6 Decem­ber 2017. Join us for this pan­el dis­cus­sion on what con­sumer and busi­ness expe­ri­ences will look like in the future, and how we can pre­pare for the best out­come today.

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