Adobe Digital Dialogue

December 13, 2012 /Events /

Adobe Digital Marketing Summit 2013

Adobe Dig­i­tal Mar­ket­ing Sum­mit 2013 is fast becom­ing the world’s pre­mier indus­try event, held annu­al­ly in Salt Lake City, Utah at the Salt Palace Con­ven­tion Cen­ter from March 4–8, 2013. Here, thou­sands of mar­keters from around the globe come togeth­er to learn about the newest trends impact­ing the indus­try, what lies ahead for the year, and pre­view the lat­est dig­i­tal mar­ket­ing tech­nolo­gies on offer from Adobe. Sum­mit 2013 will con­vene thou­sands of mar­keters, adver­tis­ers, pub­lish­ers, agen­cies, ana­lysts and devel­op­ers across indus­tries to explore how to cre­ate, mea­sure and opti­mize dig­i­tal expe­ri­ences, lever­ag­ing the Adobe® Mar­ket­ing Cloud to build brand loy­al­ty and secure new cus­tomers. Atten­dees can immerse them­selves in up to four days of keynotes, infor­ma­tive ses­sions, train­ing work­shops and net­work­ing oppor­tu­ni­ties focused on strate­gies and best prac­tices for opti­miz­ing mul­ti-chan­nel ana­lyt­ics, online con­ver­sion, social and mobile mar­ket­ing, audi­ence seg­men­ta­tion and adver­tis­ing, and Web expe­ri­ence man­age­ment.

Sum­mit 2013 – The Lead­ing Dig­i­tal Mar­ket­ing and Adver­tis­ing Event of the Year

Keynotes fea­tur­ing Adobe exec­u­tives, indus­try lumi­nar­ies and ana­lysts will explore the lat­est trends impact­ing the dig­i­tal mar­ket­ing indus­try and pro­vide an out­look on what lies ahead. Sum­mit 2013 will also include a cus­tomer and part­ner show­case, oppor­tu­ni­ties for atten­dees to con­nect with Adobe’s dig­i­tal mar­ket­ing experts, a Sum­mit Bash with a sur­prise head­lin­er con­cert, recep­tions, and a world-class ski day.

More than 70 break­out ses­sions!

The ses­sions will fea­ture lead­ing com­pa­nies and Adobe dig­i­tal mar­ket­ing pro­fes­sion­als will delve into ana­lyt­ics and report­ing, social media mar­ket­ing, dig­i­tal adver­tis­ing, per­son­al­ized cus­tomer engage­ment, and max­i­miz­ing dig­i­tal mar­ket­ing invest­ments. Ses­sions are designed to pro­vide real-world skills devel­op­ment includ­ing demos, tips and tricks, and tuto­ri­als on how to effi­cient­ly use Adobe Mar­ket­ing Cloud solu­tions. Reg­is­tered atten­dees can sign up for ses­sions with­in these sev­en tracks:

  • Dig­i­tal Ana­lyt­ics (for Web Ana­lysts, dig­i­tal and mobile mar­keters) – Hear from your peers and Adobe experts as they reveal ana­lyt­ics prin­ci­ples, strate­gies and tech­niques for opti­miz­ing per­for­mance of dig­i­tal mar­ket­ing cam­paigns by mak­ing online, social, mobile, video and cus­tomer ana­lyt­ics data action­able. Web and busi­ness ana­lysts will learn how dig­i­tal ana­lyt­ics can effec­tive­ly iden­ti­fy the most prof­itable strate­gies to serve cus­tomers, engage audi­ences with com­pelling con­tent, and deter­mine the crit­i­cal inputs to achieve dig­i­tal mar­ket­ing suc­cess.
  • Web Expe­ri­ence Man­age­ment (for con­tent, dig­i­tal and mobile mar­keters) – Join Adobe’s experts, plus inno­v­a­tive mar­keters and tech­nol­o­gists from lead­ing enter­pris­es, to dis­cov­er the lat­est strate­gies and solu­tions for cre­at­ing rel­e­vant brand and com­merce expe­ri­ences. Dis­cov­er new ideas, learn tips and tricks, and explore the lat­est solu­tions for Web con­tent and dig­i­tal asset man­age­ment that will give you and your com­pa­ny a com­pet­i­tive edge.
  • Dig­i­tal Adver­tis­ing (for adver­tis­ers and pub­lish­ers) – Gain valu­able insights on how to reach the right audi­ence at the right time with the right mes­sage across chan­nels while main­tain­ing your bud­get and pos­i­tive­ly impact­ing ROI. Learn how to focus resources on the most salient and impact­ful solu­tions in order to com­pete in the aggres­sive adver­tis­ing land­scape.
  • Tar­get­ing & Opti­miza­tion (for con­tent and dig­i­tal mar­keters) – Obtain effec­tive dig­i­tal strate­gies for tar­get­ing poten­tial and exist­ing cus­tomers. Ensure that their inter­ac­tions with your busi­ness are mean­ing­ful by cre­at­ing con­nec­tions with cus­tomers that dri­ve stronger engage­ment and high­er con­ver­sion. The key to dig­i­tal suc­cess is accu­rate and effec­tive data-dri­ven tar­get­ing and ongo­ing, dis­ci­plined opti­miza­tion.
  • Social Mar­ket­ing (for social mar­keters and com­mu­ni­ty man­agers) – Dis­cov­er the lat­est trends, chal­lenges, and how lead­ing social mar­keters are har­ness­ing social media to improve ROI and extend rela­tion­ships with their cus­tomers. Social media mar­ket­ing is the fastest grow­ing dig­i­tal chan­nel of 2012 and can­not be an iso­lat­ed mar­ket­ing tac­tic. Social influ­ences all mar­ket­ing activ­i­ty, and busi­ness­es demand solu­tions that con­nect social activ­i­ty to their busi­ness results.
  • Mar­ket­ing Inno­va­tion (for mar­ket­ing exec­u­tives) – Meet with indus­try lumi­nar­ies and inno­v­a­tive busi­ness lead­ers who are at the fore­front when it comes to mar­ket­ing in the age of the dig­i­tal self. These speak­ers will share their exper­tise, vision and expe­ri­ence on how to take dig­i­tal mar­ket­ing to the next lev­el. Mar­ket­ing Inno­va­tions com­bines their lead­er­ship insights, mar­ket­ing strate­gies and the solu­tions that allow them to build the next gen­er­a­tion of mar­ket­ing.
  • Tech Labs (for devel­op­ers) – Inter­act with Adobe’s top tech­nol­o­gists who will share inno­v­a­tive approach­es to mea­sure­ment and opti­miza­tion across your dig­i­tal mar­ket­ing activ­i­ties. Learn how to cap­ture data from unique new sources in video and social while using Adobe APIs and SDKs to auto­mate process­es and lever­age your data. Devel­op­ers will get hands-on expe­ri­ence at every lab and walk away with code assets to imple­ment in dig­i­tal mar­ket­ing ini­tia­tives.

Addi­tion­al­ly, cus­tomers can take advan­tage of inter­ac­tive work­shops offered by Adobe Train­ing Ser­vices (March 4–5, 2013), which will pro­vide in-depth train­ing on spec­i­fied Adobe Mar­ket­ing Cloud solu­tions. Cours­es will be avail­able at a rate of $700 per one-day ses­sion and $1,400 per two-day ses­sion. There is an option to sign up for Adobe Train­ing Ser­vices class­es when reg­is­ter­ing for the con­fer­ence.

This event is crit­i­cal for mar­keters, pub­lish­ers and adver­tis­ers look­ing to engage with indus­try experts and get the lat­est infor­ma­tion on dig­i­tal mar­ket­ing.

Don’t miss Sum­mit 2013! Reg­is­ter today and take advan­tage of ear­ly bird pric­ing until Sun­day, Jan­u­ary 13, 2013. Loy­al­ist pric­ing is also avail­able for pre­vi­ous Sum­mit atten­dees until Sun­day, Decem­ber 16, 2012. Vis­it the reg­is­tra­tion, pric­ing and accom­mo­da­tions page for more infor­ma­tion about spe­cial dis­counts and group pass­es.

Sum­mit 2013 Help­ful Links

Stay Con­nect­ed – Sum­mit 2013 Social Media Chan­nels



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