A full complement of just over 1500 marketers, publishers, agencies and technologists converged in Sydney for the 2015 Adobe Digital Marketing Symposium, all focused on the journey to reinvention to deliver business transformation.
We kicked off a big week taking an in-depth look at how the digital era impacts the way the Australian government operates, via an Adobe-commissioned report by Deloitte Digital, titled Digital Government Transformation: Unlocking the Benefits of Digitising Customer Transactions. At a press conference featuring Minister for Communications Malcolm Turnbull, Adobe and Deloitte revealed that digital transformation could deliver benefits to citizens and government worth $26.6 billion!
At Symposium, Adobe CEO Shantanu Narayen and Senior Vice President of Adobe’s Digital Marketing Business, Brad Rencher, were joined by Adobe customers and partners, as well as marketing industry thought leaders from brands including Starwood Hotels & Resorts Worldwide, AMP, NAB, Australia Post, RedBalloon and Qantas.
In a mix of keynotes, product demos, customer case studies, product sneak peeks and track sessions, some of the highlights include guest speaker Robert Rose, chief strategy officer of the Content Marketing Institute, who spoke about marketing entering a new era: that of “experience marketing,” where businesses need to create powerful experiences that deliver value to delight and involve customers.
Adobe’s Loni Stark both donned the stage and entertained media during lunch providing new examples and demos of how Adobe is focused on shoppable video via Adobe Experience Manager, therefore bringing commerce closer to content consumption.
Collaborative Lab’s Rachel Botsman’s talk on how the collaborative economy is changing both provider and consumer behaviors was also a big hit with our attendees.
For those not able to attend Symposium in-person, artist Bill Hope created an amazing real-time illustration that captured the day’s events – and the entire creative process was featured via our Periscope live-stream.
For the second year in a row, the Digital Marketing Symposium was a sold-out event, underscoring that Australia is hungry for digital marketing transformation. Each year, our event gets bigger, bolder and better – we can’t wait for you to join us in 2016!