A Conversation With Marta DeBellis
Marta DeBellis has recently been appointed as the new Vice President of Marketing for Adobe’s Asia Pacific operations. Marta is a 20 year marketing veteran in global strategic marketing and business development in the areas of technology, content, campaign and partner marketing.
With over 20 years of industry experience, tell us more about your journey to working at Adobe and your current role?
When I was looking at coming to Adobe a few years ago, there were a few things that came together – 1) My experience working for MRM/McCann in driving digital marketing campaigns for enterprise clients 2) Adobe acquiring Omniture and setting up their digital marketing business in Utah where I was living at the time and 3) The opportunity to market to marketers which I found really interesting.
One of the other things that has been important to me in my career, has been to seek out roles with global experiences, which would allow me to travel and learn about the world. It started off with my role in Intel, which allowed me to do two international assignments in Europe and eventually in Asia Pacific as Director, Digital Home Brand & Campaigns based out of Bangkok, Thailand. And now, returning back to APAC, ten years later with Adobe to lead marketing for the region
As a marketer what are you passionate about?
I discovered marketing through a rotation program when I was first out of college, and the thing I love about marketing is the opportunity to work in teams, across different functions and to have close alignment to business goals.
I am passionate about the ability to measure and attribute the contribution that marketing makes to the business. At Adobe, I am excited by the potential for our customers to use the Adobe Creative Cloud to build inspirational content and marry that with the data and insights enabled by the Adobe Marketing Cloud. This is the true differentiation of Adobe. Another priority for the company and here in the region is how we use our own tools and technology to market to our customers.
You mentioned you worked in the region before in Thailand. Now that you have returned what ideas and observations do you have of APAC?
I still find APAC to be as dynamic, exciting and fast-paced as I did 10 years ago and I am continually impressed by the people in this region with the efficiency and productivity of being able to work across a large geographical area with such diverse differences from a business and cultural perspective.
I also see areas in APAC that are more advanced than mature markets like North America and Europe, in particular with mobile usage which continues to be a key area in marketing.
As a working mum, tell us a bit more about your family, life outside of Adobe, activities you like to do etc?
I have three kids, twin girls that are 8 and a boy that is 11. Family is really important to me and on the weekends I try to find activities we can do together like hiking, travel, and sports (we used to snow ski together a lot in Utah).
I am fortunate enough that my husband and I have a shared philosophy where we take turns as to which one of us has a focus on career while the other focuses on the children and as I take on this new assignment in Asia, my husband is able take a step back and place his focus on the children.
What’s your favorite Adobe product?
As a marketer, my favorite product is Adobe Analytics as it give you the metrics to see what is working and the impact on the business. On the personal side, I like the Creative Cloud mobile apps like Adobe Brush CC and Adobe Capture CC for my kids to get into creativity tools.
Now for some fun questions; if you were stranded on a deserted island what 3 items would you bring?
Oh this is hard. I guess I would bring a good long book, a friend for company and some type of food supply.
What’s something no one knows about you (but they do now!)?
Well, I was a competitive trick water skier at the national level when I was a kid in the United States.
That’s pretty cool. And lastly, what would your dream vacation be?
For my dream vacation, I would like to go on an extended hiking trip with my husband and kids. My husband and I hiked the Annapurna Circuit in Nepal together about 20 years ago and it would be fun to go back and do it again with our kids.