Adobe Digital Dialogue

December 7, 2015 /Events /

A Conversation With Marta DeBellis

Mar­ta DeBel­lis has recent­ly been appoint­ed as the new Vice Pres­i­dent of Mar­ket­ing for Adobe’s Asia Pacif­ic oper­a­tions. Mar­ta is a 20 year mar­ket­ing vet­er­an in glob­al strate­gic mar­ket­ing and busi­ness devel­op­ment in the areas of tech­nol­o­gy, con­tent, cam­paign and part­ner mar­ket­ing.

With over 20 years of industry experience, tell us more about your journey to working at Adobe and your current role?

When I was look­ing at com­ing to Adobe a few years ago, there were a few things that came togeth­er – 1) My expe­ri­ence work­ing for MRM/McCann in dri­ving dig­i­tal mar­ket­ing cam­paigns for enter­prise clients 2) Adobe acquir­ing Omni­ture and set­ting up their dig­i­tal mar­ket­ing busi­ness in Utah where I was liv­ing at the time and 3) The oppor­tu­ni­ty to mar­ket to mar­keters which I found real­ly inter­est­ing.

One of the oth­er things that has been impor­tant to me in my career, has been to seek out roles with glob­al expe­ri­ences, which would allow me to trav­el and learn about the world.  It start­ed off with my role in Intel, which allowed me to do two inter­na­tion­al assign­ments in Europe and even­tu­al­ly in Asia Pacif­ic as Direc­tor, Dig­i­tal Home Brand & Cam­paigns based out of Bangkok, Thai­land. And now, return­ing back to APAC, ten years lat­er with Adobe to lead mar­ket­ing for the region

As a marketer what are you passionate about?

I dis­cov­ered mar­ket­ing through a rota­tion pro­gram when I was first out of col­lege, and the thing I love about mar­ket­ing is the oppor­tu­ni­ty to work in teams, across dif­fer­ent func­tions and to have close align­ment to busi­ness goals.

I am pas­sion­ate about the abil­i­ty to mea­sure and attribute the con­tri­bu­tion that mar­ket­ing makes to the busi­ness. At Adobe, I am excit­ed by the poten­tial for our cus­tomers to use the Adobe Cre­ative Cloud to build inspi­ra­tional con­tent and mar­ry that with the data and insights enabled by the Adobe Mar­ket­ing Cloud. This is the true dif­fer­en­ti­a­tion of Adobe. Anoth­er pri­or­i­ty for the com­pa­ny and here in the region is how we use our own tools and tech­nol­o­gy to mar­ket to our cus­tomers.

You mentioned you worked in the region before in Thailand. Now that you have returned what ideas and observations do you have of APAC?

I still find APAC to be as dynam­ic, excit­ing and fast-paced as I did 10 years ago and I am con­tin­u­al­ly impressed by the peo­ple in this region with the effi­cien­cy and pro­duc­tiv­i­ty of being able to work across a large geo­graph­i­cal area with such diverse dif­fer­ences from a busi­ness and cul­tur­al per­spec­tive.

I also see areas in APAC that are more advanced than mature mar­kets like North Amer­i­ca and Europe, in par­tic­u­lar with mobile usage which con­tin­ues to be a key area in mar­ket­ing.

As a working mum, tell us a bit more about your family, life outside of Adobe, activities you like to do etc?

I have three kids, twin girls that are 8 and a boy that is 11. Fam­i­ly is real­ly impor­tant to me and on the week­ends I try to find activ­i­ties we can do togeth­er like hik­ing, trav­el, and sports (we used to snow ski togeth­er a lot in Utah).

I am for­tu­nate enough that my hus­band and I have a shared phi­los­o­phy where we take turns as to which one of us has a focus on career while the oth­er focus­es on the chil­dren and as I take on this new assign­ment in Asia, my hus­band is able take a step back and place his focus on the chil­dren.

What’s your favorite Adobe product?

As a mar­keter, my favorite prod­uct is Adobe Ana­lyt­ics as it give you the met­rics to see what is work­ing and the impact on the busi­ness.  On the per­son­al side, I like the Cre­ative Cloud mobile apps like Adobe Brush CC and Adobe Cap­ture CC for my kids to get into cre­ativ­i­ty tools.

Now for some fun questions; if you were stranded on a deserted island what 3 items would you bring?

Oh this is hard. I guess I would bring a good long book, a friend for com­pa­ny and some type of food sup­ply.

What’s something no one knows about you (but they do now!)?

Well, I was a com­pet­i­tive trick water ski­er at the nation­al lev­el when I was a kid in the Unit­ed States.

That’s pretty cool. And lastly, what would your dream vacation be?

For my dream vaca­tion, I would like to go on an extend­ed hik­ing trip with my hus­band and kids. My hus­band and I hiked the Anna­pur­na Cir­cuit in Nepal togeth­er about 20 years ago and it would be fun to go back and do it again with our kids.


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