Mark Phibbs to take the stage at next week’s mUmBRELLA 360 2012
Want to find out the secrets to a successful digital marketing strategy? Adobe’s Mark Phibbs and ExactTarget’s Eric Prugh will reveal all next week in a presentation to Australia’s marketing leaders on day 1 of the mUmBRELLA 360 conference in Sydney.
The event, which runs June 6 and 7, brings together the media, marketing and entertainment industries’ most exciting and innovative companies, providing a platform for industry professionals to gain new insights and understanding by sharing their experiences. In addition to the presentation by Mark and Eric, the event will boast keynotes from a ‘who’s who’ of influential Australian media and marketing executives as well as panel sessions arranged by mUmBRELLA readers.
Adobe and ExactTarget’s presentation will explain why digital works, how the marketing department has become the new finance department, and how the right digital marketing partnership can spur an increase in online sales and brand awareness.
Other event topics include:
- Social media’s evolving role in journalism
- Converting fans to sales
- Mobile advertising and marketing
- The future of broadcast
- Capturing attention in an on-demand world
- Leveraging the power of video
It’s going to be a magnificent media and marketing-fest, so be sure to register as soon as possible.
We look forward to seeing you there!