Adobe Digital Dialogue

March 19, 2013 /Events /

Observations from Day 2 at Adobe Summit

Anne Rus­sell, Dig­i­tal Mar­ket­ing Man­ag­er, Adobe ANZ  LinkedIn


The sec­ond day of Sum­mit deliv­ered more amaz­ing keynotes which did not dis­ap­point.  First­ly, Felix Baum­gart­ner, dare dev­il & base jumper ( I want that title…!) demon­strat­ed a total leap of faith as well as cal­cu­lat­ed risks and got us to re-live an extra­or­di­nary moment of his­to­ry. Then Salman Khan, founder of the Khan Acad­e­my received a stand­ing ova­tion for his amaz­ing work to pro­vide free edu­ca­tion around the world. He has ded­i­cat­ed years to pro­vid­ing amaz­ing edu­ca­tion­al resources online and now helps hun­dreds of thou­sands of peo­ple young and old improve on their life poten­tial from the US through to Mon­go­lia.

The entire audi­ence was emo­tion­al at the end of his pre­sen­ta­tion. Togeth­er with Felix, it real­ly remind­ed us that  pas­sion,  deter­mi­na­tion and dig­i­tal con­nec­tions can achieve amaz­ing results and fol­low­ing this fan­tas­tic keynote, Adobe announced they have made a $50,000 dona­tion to the Khan Acad­e­my- what a great moment!

After an emo­tion­al and intense morn­ing, the after­noon con­tin­ued to deliv­er, with Adobe Senior VP of prod­uct devel­op­ment Steve Ham­mond reveal­ing some of Adobe’s lat­est tech­nol­o­gy sneak peeks in the field of ana­lyt­ics, social media and Web expe­ri­ence man­age­ment.  A fierce Twit­ter bat­tle fol­lowed with a live and high­ly enter­tain­ing com­men­tary from Car­rie Brown­stein, author, musi­cian and TV own­er of Port­landia.

Depot After Dark

Fol­low­ing some great on the spot net­work­ing oppor­tu­ni­ties with Adobe part­ners and cus­tomers as well as some of my Amer­i­can col­leagues, more fun await­ed us lat­er at the Ski Par­ty. You would think that the atmos­phere at a ski par­ty would be as icy as the Utah ski slopes, but the real­i­ty was far from it. In fact, this was anoth­er great net­work­ing oppor­tu­ni­ty while Adobe part­ner Respon­sys hand­ed out great ski prizes. And the par­ty con­tin­ued into the evening at the Depot After Dark Par­ty spon­sored by Hybris soft­ware.  Over 400 peo­ple gath­ered to the sound of great DJ tunes fol­lowed by some qual­i­ty karaoke songs per­formed live by the crowd (I nev­er knew my sales col­leagues had such talent!)There was even a spe­cial sur­prise appear­ance by Tay­lor Hicks, Amer­cian Idol sea­son 5 win­ner!


After all this, I might even be too exhaust­ed to ski but I’m in Utah and there’s snow,  so I think I’d bet­ter bat­tle it out with Peter Wright from Mel­bourne IT and oth­er cus­tomers and part­ners on the snow tracks!

If you couldn’t be part of this fan­tas­tic event, don’t despair.  Adobe is bring­ing you this con­tent and more to events in Syd­ney and Sin­ga­pore in mid-year. Reg­is­ter here to receive an invi­ta­tion.


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