Adobe Digital Dialogue

March 19, 2013 /Events /

Observations from Day 2 at Adobe Summit

Anne Russell, Digital Marketing Manager, Adobe ANZ  LinkedIn


The second day of Summit delivered more amazing keynotes which did not disappoint.  Firstly, Felix Baumgartner, dare devil & base jumper ( I want that title…!) demonstrated a total leap of faith as well as calculated risks and got us to re-live an extraordinary moment of history. Then Salman Khan, founder of the Khan Academy received a standing ovation for his amazing work to provide free education around the world. He has dedicated years to providing amazing educational resources online and now helps hundreds of thousands of people young and old improve on their life potential from the US through to Mongolia.

The entire audience was emotional at the end of his presentation. Together with Felix, it really reminded us that  passion,  determination and digital connections can achieve amazing results and following this fantastic keynote, Adobe announced they have made a $50,000 donation to the Khan Academy- what a great moment!

After an emotional and intense morning, the afternoon continued to deliver, with Adobe Senior VP of product development Steve Hammond revealing some of Adobe’s latest technology sneak peeks in the field of analytics, social media and Web experience management.  A fierce Twitter battle followed with a live and highly entertaining commentary from Carrie Brownstein, author, musician and TV owner of Portlandia.

Depot After Dark

Following some great on the spot networking opportunities with Adobe partners and customers as well as some of my American colleagues, more fun awaited us later at the Ski Party. You would think that the atmosphere at a ski party would be as icy as the Utah ski slopes, but the reality was far from it. In fact, this was another great networking opportunity while Adobe partner Responsys handed out great ski prizes. And the party continued into the evening at the Depot After Dark Party sponsored by Hybris software.  Over 400 people gathered to the sound of great DJ tunes followed by some quality karaoke songs performed live by the crowd (I never knew my sales colleagues had such talent!)There was even a special surprise appearance by Taylor Hicks, Amercian Idol season 5 winner!


After all this, I might even be too exhausted to ski but I’m in Utah and there’s snow,  so I think I’d better battle it out with Peter Wright from Melbourne IT and other customers and partners on the snow tracks!

If you couldn’t be part of this fantastic event, don’t despair.  Adobe is bringing you this content and more to events in Sydney and Singapore in mid-year. Register here to receive an invitation.


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