Digital transformation has long been at the center of every boardroom discussion, and a business imperative today. In spite of that, 7 in 10 companies in Asia Pacific have yet to really get started on their digital transformation, signaling a gap between expectations and delivery, and challenges to be tackled.
Adobe recognised its partners across various categories at an awards ceremony celebrating their achievements, innovations, and dedication to customer success using Adobe technologies.
Tweets and kilometers went a long at this year’s Adobe Sydney Symposium, contributing to an amazing $40,000 raised for cancer charity Tour de Cure.
Brands that are empowered to leverage customer data and creative content are at the forefront of the Experience Business wave – this was the message delivered loud and clear from leading brands and industry thought leaders at Adobe Symposium 2017 in Sydney on May 24.
Despite exaggerated speculations that email is dead, email is very much alive and well. With the rise and fall in popularity of many other marketing channels, email still plays a critical role and is about to transform dramatically.
Marketers are being told they need to create compelling human experiences for consumers in order to build greater connections.