Marketers fear not, a robot will not steal your job. Nor will it crush creativity. Instead, marketers have value that machines can never replace. That was the message from two Adobe executives at last year’s Symposium.
Brands globally looking to become experience businesses have a keen eye on India.
Join us in our efforts to use social media to make a difference to the lives of thousands of children.
To be successful in the future, companies and brands need to engage beyond the transaction and beyond the screen – engage through empathy created and delivered via a fuller sensory experience.
By harnessing the combination of creativity and design, data-driven marketers have the ability to not just connect emotionally with customers, but to amaze them through personalised end-to-end experiences.
The hot topic of digital transformation needs no introduction. It is not a new notion and every enterprise is now undertaking what is a big journey. Change however is not happening fast enough within most businesses.