The hot topic of digital transformation needs no introduction. It is not a new notion and every enterprise is now undertaking what is a big journey. Change however is not happening fast enough within most businesses.
Not every business sees digital transformation as a burning problem. However, the momentum for digital disruption is building and laggard industries such as manufacturing, consumer goods, traditional brick ‘n mortar and pharmaceutical are at risk.
If I take a stock of digital marketing as a profession, it started picking up around a decade ago, and is probably at its highest point right now.
This May, at the iconic Sydney Opera House – Adobe will shine the light on how creators and brands need to fundamentally change how they deliver compelling, consistent and personalised experiences, or be left behind.
This year, in the financial capital city of India, Mumbai – Adobe will shine the light on how new technology is impacting the way digital markets operate in the Asia Pacific region, providing you with the tools to navigate this increasingly complex area.
At Adobe, we’re privileged to partner with the Asia Pacific region’s best agencies, consultancies, and system integrators in the development of new and innovative solutions that drive the experience business wave through personalisation, as well as data-driven and cross-channel marketing.