Adobe Digital Dialogue

Painting the perfect digital experience

First, there were the tra­di­tion­al brick and mor­tar shops. Then came web­sites. And today, it is all about every­thing from mobile appli­ca­tions, to near real-life expe­ri­ences enabled by amaz­ing tech­nolo­gies like Vir­tu­al Real­i­ty.

Today, dig­i­tal dis­rup­tion has rad­i­cal­ly trans­formed the way cus­tomers inter­act with each and every brand. For mak­ing the pur­chas­ing deci­sion on which house to buy, choos­ing the right fur­ni­ture, or pick­ing that exact colour for the walls – cus­tomer are increas­ing­ly mov­ing online, and rely­ing on dig­i­tal con­tent avail­able to make a well informed deci­sion from the pletho­ra of options avail­able to them. And brands that are not stay­ing rel­e­vant in these chang­ing mar­ket dynam­ics, are bound to be left behind.

In this dig­i­tal era, lead­ing brands across indus­tries in India have adapt­ed their mar­ket­ing strate­gies to bring dig­i­tal expe­ri­ences to the core of their val­ue propo­si­tion for cus­tomers. Aimed at mak­ing every cus­tomer inter­ac­tion an expe­ri­ence, Mum­bai head­quar­tered and Asia’s fourth largest paint com­pa­ny, Asian Paints embraced the pow­er of dig­i­tal in a big way.

Watch this video to see how Asian Paints imple­ment­ed Adobe Expe­ri­ence Man­ag­er to stream­line con­tent across mul­ti­ple plat­forms (includ­ing desk­top web­site, mobile web­site and mobile appli­ca­tion), and deliv­er a com­pelling online expe­ri­ence for its cus­tomers – empow­er­ing the brand to seam­less­ly syn­chro­nise its cus­tomers’ dig­i­tal expe­ri­ences with those in the real world.

Customer Experience, Events

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