Adobe Digital Dialogue

Is Southeast Asia ready to make Experience its business?

Digital transformation has long been at the center of every boardroom discussion, and a business imperative today. In spite of that, 7 in 10 companies in Asia Pacific have yet to really get started on their digital transformation, signaling a gap between expectations and delivery, and challenges to be tackled. In Southeast Asia, the drive towards digital economy is strongly supported by local governments and initiatives such as Thailand 4.0 and the SME Go Digital program in Singapore. The question then is what’s holding businesses back?

There is no lack of interest and executive buy-in from businesses in Southeast Asia to embark on digital transformation. The common challenge is where to start, and how to do it. Digital transformation is all or nothing, it is a process that goes across business functions from product design to sales and marketing, through operations and customer service. Multiply that complexity with a general shortage of digital skillsets and applicable resources, and the result is often a daunting undertaking for many.

However, there is a risk in staying stagnant. The rapid growth and adoption of digital technology in Southeast Asia have already put us at the forefront of a transformative shift in customer expectations. The rise of big data, Internet of Things, and the proliferation of mobile devices, are no longer foreign concepts to be observed from afar, but in fact, norms that now exist ubiquitously, in the most ordinary daily interactions in our lives – putting ever more pressure on businesses to transform quickly to cater for the changing needs of consumers, or become obsolete.

Amazon’s recent announcement of their acquisition of Whole Foods is a testament to this tectonic shift brought about by the new Experience Business wave – one that’s all about connecting the dots in the customer journey, diving deep into customer insights to anticipate preferences and behavior, and ultimately delivering the personalized experiences beyond a great product.

Today, we are in the era of the Experience Business. Customers now seek to be understood, respected and delighted at every touchpoint, and Adobe is committed to delivering such engaging and personalized digital experiences for brands across Southeast Asia. Having powered 91 trillion transactions annually across the globe for major brands across industry verticals, Adobe is excited to pave the way for brands in Southeast Asia to transform into Experience Businesses of their own.

Join us this July and August, as Adobe brings together industry leaders from the region to share their digital transformation successes at the Adobe Experience Forum 2017 in Southeast Asia.

Don’t miss the inspiring keynotes and sessions featuring a line-up of speakers including innovators, marketers and celebrities. Hear from Singapore’s Most Valuable Brand, DBS Bank, as Pearlyn Phau, Managing Director & Deputy Group Head of Consumer Banking Group & Wealth Management, shares how the bank has embraced digital transformation. Other guest speakers include Howie Lau, CMO at StarHub; John O’Sullivan, Managing Director & CEO at Tourism Australia; Winradit Kolasastraseni, SVP Innovation at Discovery Networks Asia-Pacific; Sulin Lau, Head of Marketing Services at Maxis; and Ben Foo, CMO at Taylor’s University.

Get the tools and inspirations to become an Experience Business at the Adobe Experience Forum in your country. Register for the event today.

Adobe Experience Forum Thailand
• Date: Wednesday, 12 July 2017
• Location: InterContinental Bangkok
Register here

Adobe Experience Forum Singapore
• Date: Tuesday, 25 July 2017
• Location: Grand Hyatt Singapore
Register here

Adobe Experience Forum Malaysia
• Date: Tuesday, 8 August 2017
• Location: Le Méridien Kuala Lumpur
Register here

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