Adobe Digital Dialogue

February 11, 2014 /Events /

Testing & Targeting Just Got Easier – Introducing the New Adobe Target



As a dig­i­tal mar­keter, you know all too well that you should always be test­ing. Why? Val­i­dat­ing your web­site offers and dig­i­tal mar­ket­ing is not only a pru­dent thing to do ensure your cus­tomers have per­son­alised online expe­ri­ences, but also has the poten­tial to help you make a lot more mon­ey! Whether you’re A/B test­ing land­ing pages to increase your search mar­ket­ing ROI, or opti­miz­ing prod­uct page lay­out to improve pur­chase conversions—testing puts you in the driver’s seat. So what’s been hold­ing you back? To this point, test­ing has frankly been too damn dif­fi­cult: whether it’s the daunt­ing task of tag­ging pages, the need to code alter­nate expe­ri­ences or build­ing audi­ences for tar­get­ing.

That’s where Adobe Tar­get comes in. Please join us for an infor­ma­tive webi­nar* to find out about the newest release of the lead­ing opti­miza­tion solu­tion. You hear about and see the lat­est capa­bil­i­ties. Adobe Tar­get now offers:

  • Guid­ed Test­ing and Tar­get­ing Work­flow
  • Visu­al Expe­ri­ence Com­pos­er
  • Cus­tom Audi­ence Library
  • Real-time Inter­ac­tive Report­ing
  • Adobe Mar­ket­ing Cloud Inte­gra­tion

Get all your ques­tions answered on how Adobe Tar­get can help marketers—from sea­soned test­ing pros to novice line-of-busi­ness per­son­nel who want to get in on the test­ing action. Whether you use Adobe Tar­get today or are just start­ing to dab­ble with test­ing tools, if you are tasked with opti­miz­ing the cus­tomer expe­ri­ence and increas­ing con­ver­sions, this is a must-attend vir­tu­al event.

Date: 13 Feb­ru­ary 2014, Thurs­day


9.00am – 10.00am India, Sri Lan­ka
10.30am – 11.30am Thai­land, Indone­sia,
11.30am – 12.30pm Chi­na, Hong Kong,
Sin­ga­pore, Tai­wan,
Macau, Malaysia, Philippines,Perth
12.30pm – 1.30pm Korea
2.00pm – 3.00pm Ade­laide
2.30pm – 3.30pm Aus­tralia (Syd­ney, Mel­bourne,
4.30pm – 5.30pm New Zealand

For­mat: Online Webi­nar


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