Adobe Enhances Mobile Experience
Building and maintaining enterprise applications can be complex but it doesn’t have to be. At the 2016 GSM Mobile World Congress, Adobe announced Adobe Experience Manager Mobile to simplify the process of building and managing visually appealing enterprise applications that are as easy to use as consumer apps. Adobe Experience Manager Mobile also helps developers extend the functionality of these apps by connecting them to critical business data and systems like customer relationship management (CRM) and enterprise resource planning (ERP).
Adobe Experience Manager Mobile solves challenges for organizations in retail, manufacturing, media and entertainment, financial services, travel and hospitality, and healthcare. Brands such as Under Armour, Black Diamond, DuPont USA and Hartford Funds have been quick to adopt the tool. Here’s some more detail on what it offers:
Leverage Content for Mobile
Brands and enterprises have always struggled to efficiently leverage their assets for multiple downstream digital channels. Now, enterprises can incorporate new and existing content from any content management system or digital asset management system – including Adobe Experience Manager Sites and Assets – and create a new mobile app channel. The same content, workflows and teams can be leveraged to cross-publish to websites and apps. Creative assets can be easily accessed to produce beautiful apps by integrating with Adobe Creative Cloud.
Build and Extend Apps
Adobe Experience Manager Mobile allows designers and marketers to rapidly create apps for iOS, Android and Windows. Once apps are built, developers can use the Cordova device APIs and custom plug-ins to connect critical business systems including CRM and ERP for personalization and data capture; and product information management (PIM) tools for scalable product catalogs. Using intuitive design tools and frameworks, designers and marketers can quickly create beautiful screens and nuances navigational structures, all backed by native working code.
Centrally Manage Apps
Enterprises that struggled to manage websites years ago face a similar problem in terms of dealing with apps today. Adobe Experience Manager Mobile’s unified dashboard view makes it easy to manage and update a huge number of apps within an enterprise from a single location. The dashboard works with new apps built with Adobe Experience Manager Mobile or existing apps. It enables users to manage the content and extend functionality by integrating Adobe’s industry-leading analytics and app services. Additionally, over-the-air content updates eliminate the overhead of app store resubmission.
Engage, Measure and Optimize
By integrating Adobe Experience Manager Mobile with Adobe Analytics, enterprises can analyze and optimize app performance without any additional cost. Adobe Target enables personalization to continuously improve the user experience. Push notifications, in-app messaging and deep linking help drive engagement by delivering the most pertinent and up-to-date information to users.
Getting Mobile right is absolutely critical -, but it is hard. Brands rush to build apps but then struggle with how to manage and deliver the mobile experiences that consumers have grown accustomed to. Adobe Experience Manager Mobile brings the simplicity, functionality and design that people expect of enterprise apps.
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