Adobe Digital Dialogue

February 22, 2016 /Mobile /

Adobe Enhances Mobile Experience

Build­ing and main­tain­ing enter­prise appli­ca­tions can be com­plex but it doesn’t have to be. At the 2016 GSM Mobile World Con­gress, Adobe announced Adobe Expe­ri­ence Man­ag­er Mobile to sim­pli­fy the process of build­ing and man­ag­ing visu­al­ly appeal­ing enter­prise appli­ca­tions that are as easy to use as con­sumer apps. Adobe Expe­ri­ence Man­ag­er Mobile also helps devel­op­ers extend the func­tion­al­i­ty of these apps by con­nect­ing them to crit­i­cal busi­ness data and sys­tems like cus­tomer rela­tion­ship man­age­ment (CRM) and enter­prise resource plan­ning (ERP).

Adobe Expe­ri­ence Man­ag­er Mobile solves chal­lenges for orga­ni­za­tions in retail, man­u­fac­tur­ing, media and enter­tain­ment, finan­cial ser­vices, trav­el and hos­pi­tal­i­ty, and health­care. Brands such as Under Armour, Black Dia­mond, DuPont USA and Hart­ford Funds have been quick to adopt the tool. Here’s some more detail on what it offers:

Leverage Content for Mobile

Brands and enter­pris­es have always strug­gled to effi­cient­ly lever­age their assets for mul­ti­ple down­stream dig­i­tal chan­nels. Now, enter­pris­es can incor­po­rate new and exist­ing con­tent from any con­tent man­age­ment sys­tem or dig­i­tal asset man­age­ment sys­tem — includ­ing Adobe Expe­ri­ence Man­ag­er Sites and Assets — and cre­ate a new mobile app chan­nel. The same con­tent, work­flows and teams can be lever­aged to cross-pub­lish to web­sites and apps. Cre­ative assets can be eas­i­ly accessed to pro­duce beau­ti­ful apps by inte­grat­ing with Adobe Cre­ative Cloud.

Build and Extend Apps

Adobe Expe­ri­ence Man­ag­er Mobile allows design­ers and mar­keters to rapid­ly cre­ate apps for iOS, Android and Win­dows. Once apps are built, devel­op­ers can use the Cor­do­va device APIs and cus­tom plug-ins to con­nect crit­i­cal busi­ness sys­tems includ­ing CRM and ERP for per­son­al­iza­tion and data cap­ture; and prod­uct infor­ma­tion man­age­ment (PIM) tools for scal­able prod­uct cat­a­logs. Using intu­itive design tools and frame­works, design­ers and mar­keters can quick­ly cre­ate beau­ti­ful screens and nuances nav­i­ga­tion­al struc­tures, all backed by native work­ing code.

Centrally Manage Apps

Enter­pris­es that strug­gled to man­age web­sites years ago face a sim­i­lar prob­lem in terms of deal­ing with apps today. Adobe Expe­ri­ence Man­ag­er Mobile’s uni­fied dash­board view makes it easy to man­age and update a huge num­ber of apps with­in an enter­prise from a sin­gle loca­tion. The dash­board works with new apps built with Adobe Expe­ri­ence Man­ag­er Mobile or exist­ing apps. It enables users to man­age the con­tent and extend func­tion­al­i­ty by inte­grat­ing Adobe’s indus­try-lead­ing ana­lyt­ics and app ser­vices. Addi­tion­al­ly, over-the-air con­tent updates elim­i­nate the over­head of app store resub­mis­sion.

Engage, Measure and Optimize

By inte­grat­ing Adobe Expe­ri­ence Man­ag­er Mobile with Adobe Ana­lyt­ics, enter­pris­es can ana­lyze and opti­mize app per­for­mance with­out any addi­tion­al cost. Adobe Tar­get enables per­son­al­iza­tion to con­tin­u­ous­ly improve the user expe­ri­ence. Push noti­fi­ca­tions, in-app mes­sag­ing and deep link­ing help dri­ve engage­ment by deliv­er­ing the most per­ti­nent and up-to-date infor­ma­tion to users.


Get­ting Mobile right is absolute­ly crit­i­cal -, but it is hard. Brands rush to build apps but then strug­gle with how to man­age and deliv­er the mobile expe­ri­ences that con­sumers have grown accus­tomed to. Adobe Expe­ri­ence Man­ag­er Mobile brings the sim­plic­i­ty, func­tion­al­i­ty and design that peo­ple expect of enter­prise apps.


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