Empowering your mobile strategy


One of the challenges that I hear from mobile and digital teams is the lack of investment in people, processes, and technology to execute a mobile-first strategy.  Executives simply do not understand the digital transformation that is required to serve customers that are mobile-first or mobile-only.

Mobile marketing success begins with the right conversation

Join us at the Adobe Inno­va­tion Ses­sions where I will provide some recommendations to help you open dialogue and start conversations with your boss or the C-level. In addition, I will share some tips on how to customize these conversations to match the type of boss that you have.  Are they a visionary like Walt Disney?  Or, are they logical and pragmatic like Mr. Spock from Star Trek?

Because marketers are always seeking examples of companies that have demonstrated success, I will also reveal the Top 5 in mobile marketing. These companies use Adobe’s solutions for app marketing to deliver engaging experiences to their customers.

Finally, I will share some thoughts about the mobile marketing lifecycle and how companies seek to acquire, analyze, and engage users via apps.

The Innovation Sessions will be taking place the week of 19th October in Auckland, MelbourneSydney, Singapore and Indonesia.  Click on the city links below to register today and secure your seat at the innovation table:

City Date Time
Auckland  Tuesday, 20th October  10:00am – 1:00pm
Melbourne  Wednesday, 21st October  9:30am – 12:30pm
Sydney  Thursday, 22nd October  9:30am – 12.30pm
Singapore  Tuesday, 20nd October  2:30pm – 6.00pm
Indonesia  Wednesday, 21nd October  9:30am – 12.30pm


Posted on 09-22-2015


  • By Belyssa - 10:22 AM on October 6, 2015   Reply

    Hi,  I’d like to register for this event in Sydney but after completing my details I can’t submit my details.  Can you please help me so I can attend this event?

  • By Gerardo Contreras Vacca - 9:18 AM on October 13, 2015   Reply

    Belyssa Hi Belyssa. 
    We had a problem with the registration form but it has been fixed. Can you please try to register again? Let me know if the problem persists and I will do it manually. 

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