Adobe Digital Dialogue

September 22, 2015 /Mobile /

Empowering your mobile strategy

One of the chal­lenges that I hear from mobile and dig­i­tal teams is the lack of invest­ment in peo­ple, process­es, and tech­nol­o­gy to exe­cute a mobile-first strat­e­gy.  Exec­u­tives sim­ply do not under­stand the dig­i­tal trans­for­ma­tion that is required to serve cus­tomers that are mobile-first or mobile-only.

Mobile marketing success begins with the right conversation

Join us at the Adobe Inno­va­tion Ses­sions where I will pro­vide some rec­om­men­da­tions to help you open dia­logue and start con­ver­sa­tions with your boss or the C-lev­el. In addi­tion, I will share some tips on how to cus­tomize these con­ver­sa­tions to match the type of boss that you have.  Are they a vision­ary like Walt Dis­ney?  Or, are they log­i­cal and prag­mat­ic like Mr. Spock from Star Trek?

Because mar­keters are always seek­ing exam­ples of com­pa­nies that have demon­strat­ed suc­cess, I will also reveal the Top 5 in mobile mar­ket­ing. These com­pa­nies use Adobe’s solu­tions for app mar­ket­ing to deliv­er engag­ing expe­ri­ences to their cus­tomers.

Final­ly, I will share some thoughts about the mobile mar­ket­ing life­cy­cle and how com­pa­nies seek to acquire, ana­lyze, and engage users via apps.

The Inno­va­tion Ses­sions will be tak­ing place the week of 19th Octo­ber in Auck­land, Mel­bourneSyd­ney, Sin­ga­pore and Indone­sia.  Click on the city links below to reg­is­ter today and secure your seat at the inno­va­tion table:

City Date Time
Auck­land  Tues­day, 20th Octo­ber  10:00am – 1:00pm
Mel­bourne  Wednes­day, 21st Octo­ber  9:30am – 12:30pm
Syd­ney  Thurs­day, 22nd Octo­ber  9:30am – 12.30pm
Sin­ga­pore  Tues­day, 20nd Octo­ber  2:30pm – 6.00pm
Indone­sia  Wednes­day, 21nd Octo­ber  9:30am – 12.30pm

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  • By Belyssa - 10:22 AM on October 6, 2015   Reply

    Hi,  I’d like to reg­is­ter for this event in Syd­ney but after com­plet­ing my details I can’t sub­mit my details.  Can you please help me so I can attend this event?

  • By Gerardo Contreras Vacca - 9:18 AM on October 13, 2015   Reply

    Belyssa Hi Belyssa. 
    We had a prob­lem with the reg­is­tra­tion form but it has been fixed. Can you please try to reg­is­ter again? Let me know if the prob­lem per­sists and I will do it man­u­al­ly. 

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