One of the challenges that I hear from mobile and digital teams is the lack of investment in people, processes, and technology to execute a mobile-first strategy. Executives simply do not understand the digital transformation that is required to serve customers that are mobile-first or mobile-only.
Mobile marketing success begins with the right conversation
Join us at the Adobe Innovation Sessions where I will provide some recommendations to help you open dialogue and start conversations with your boss or the C-level. In addition, I will share some tips on how to customize these conversations to match the type of boss that you have. Are they a visionary like Walt Disney? Or, are they logical and pragmatic like Mr. Spock from Star Trek?
Because marketers are always seeking examples of companies that have demonstrated success, I will also reveal the Top 5 in mobile marketing. These companies use Adobe’s solutions for app marketing to deliver engaging experiences to their customers.
Finally, I will share some thoughts about the mobile marketing lifecycle and how companies seek to acquire, analyze, and engage users via apps.
The Innovation Sessions will be taking place the week of 19th October in Auckland, Melbourne, Sydney, Singapore and Indonesia. Click on the city links below to register today and secure your seat at the innovation table:
|Auckland||Tuesday, 20th October||10:00am – 1:00pm|
|Melbourne||Wednesday, 21st October||9:30am – 12:30pm|
|Sydney||Thursday, 22nd October||9:30am – 12.30pm|
|Singapore||Tuesday, 20nd October||2:30pm – 6.00pm|
|Indonesia||Wednesday, 21nd October||9:30am – 12.30pm|