Adobe Digital Dialogue

February 25, 2015 /Mobile /

The Future of Digital Publishing

Pub­lish­ing is a cycli­cal busi­ness. In this case, I’m not talk­ing about the macro finan­cial or mar­ket envi­ron­ment but the process itself. Cre­ate con­tent. Get it out. Have it read. Get feed­back. Repeat. Repeat. Repeat.

These days, that cycle must be more rapid than ever. Month­ly is archa­ic. Week­ly is quaint. Dai­ly gets you into the game. And even quick­er gets you to the top.

The real pow­er of the mod­ern pub­lish­ing expe­ri­ence is the chance to give read­ers imme­di­ate small­er pieces of con­tent deliv­ered to a rich­ly designed, brand­ed App. Cre­ate a rea­son for fre­quent vis­its. Dri­ve deep­er engage­ment. Become indis­pen­si­ble. Get your icon onto the Home screen.

Today Fast Com­pa­ny announced their app built on Adobe’s re-imag­ined vision of pub­lish­ing. Arti­cle-based pub­lish­ing — not issue-based — lets Fast Com­pa­ny deliv­er bite-sized pieces of con­tent through­out the day so the app stays up-to-date and keeps read­ers engaged. Yet the Fast Com­pa­ny app still pro­vides the rich expe­ri­ence of the print par­a­digm.

Eighty per­cent of the App’s beta testers pre­ferred the fre­quen­cy of con­tent updates – espe­cial­ly com­pelling when you find out that 64% used an iPhone as their pri­ma­ry access point.

Read the full sto­ry of the next pub­lish­ing rev­o­lu­tion here.


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