Mobile commerce is exploding and trends like retina displays, in-store kiosk, and even wearable devices provide more opportunities to forge better relationships with customers. Evolving your mobile strategies to take advantage of new trends and technology is essential to success.
To help, Adobe created the Mobile Marketing and Merchandising guide. Discover how to reach the right customers, at the right time, with the right product. Learn 5 tips to help you orchestrate a game-changing multichannel digital experienceS:
- Design responsive experiences in the context of the device
- Build apps influenced by device-specific behavior to increase mobile conversion
- Deliver interactive, engaging, and efficient shopping experiences on any device
- Personalize offers in campaign banners, product detail pages, and email to improve relevance and build loyalty
- Optimize with mobile-specific analytics