Adobe Digital Dialogue

October 14, 2015 /Mobile /

Your Guide to Mobile Marketing and Merchandising

Mobile com­merce is explod­ing and trends like reti­na dis­plays, in-store kiosk, and even wear­able devices pro­vide more oppor­tu­ni­ties to forge bet­ter rela­tion­ships with cus­tomers. Evolv­ing your mobile strate­gies to take advan­tage of new trends and tech­nol­o­gy is essen­tial to suc­cess.

To help, Adobe cre­at­ed the Mobile Mar­ket­ing and Mer­chan­dis­ing guide. Dis­cov­er how to reach the right cus­tomers, at the right time, with the right prod­uct. Learn 5 tips to help you orches­trate a game-chang­ing mul­ti­chan­nel dig­i­tal expe­ri­enceS:

  • Design respon­sive expe­ri­ences in the con­text of the device
  • Build apps influ­enced by device-spe­cif­ic behav­ior to increase mobile con­ver­sion
  • Deliv­er inter­ac­tive, engag­ing, and effi­cient shop­ping expe­ri­ences on any device
  • Per­son­al­ize offers in cam­paign ban­ners, prod­uct detail pages, and email to improve rel­e­vance and build loy­al­ty
  • Opti­mize with mobile-spe­cif­ic ana­lyt­ics

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