Consumers are becoming increasingly comfortable accessing the internet via their smartphones and Adobe Digital Insights’ recently released Best of the Best report projects a surge in this trend globally.
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As retail marketing has grown in sophistication, becoming more personalised and engaging in the process, Australians’ comfort with shopping online across any device has increased.
On December 13, AUD$236 million will be spent online, a 60% increase on a typical day’s spending for the Christmas period