The report, based on the global analysis of 1.7 trillion visits to more than 16,000 websites between January 2014 and January 2017, found that smartphones were the source of 500 million new internet users globally. India and China delivered a staggering 366.3 million new consumers – 268.9 million and 97.4 million respectively, while Indonesia accounted for 15.7 million new internet visitors.
Archaic paper-based processes still feature heavily in the time old art of selling. This approach is at odds with today’s digital-led business landscape where the delivery of a seamless customer experience is paramount.
Experiences are the new basis for competition. If all we talk about is great digital marketing campaigns we would be missing the point because we think that digital experiences have the power to transform every aspect of our lives. They change the way we think, how we travel, how we spend our money, do our jobs and relate to each other
Data has assumed a critical place in the arsenal of Australia’s marketers. The insights it provides and the visibility great analysis delivers on matters such like campaign performance is driving greater investment in data science.
For the Strategic IT business line, switching to e-signatures could cause a cost-saving cascade throughout your business and improve internal processes.
At Adobe, we’re privileged to partner with the Asia Pacific region’s best agencies, consultancies, and system integrators in the development of new and innovative solutions that drive the experience business wave through personalisation, as well as data-driven and cross-channel marketing.