User-generated content is the most authentic and engaging content in our digital universe. It has quickly become one of the most effective ways to increase brand engagement, build brand communities, and cultivate consumer trust and loyalty, while simultaneously driving business objectives and revenue in a timely manner.
How can you enable your digital analytics team to take the lead and transform from reporting squirrels to analytics action heroes?
When I talk about content velocity, I tend to focus on the relationship between the marketer and the creative, looking at how the marketer engages with the creative or agency to get the content they need to produce the materials for a successful cross-channel campaign.
The 2016 Econsultancy/Adobe Digital Intelligence Briefing on Taking Advantage of the Mobile Opportunity is available now to download, revealing the progress of mobile strategy and adoption in Asia Pacific.
At Symposium this year, we’ll share some great examples of technology that will go way beyond product demonstrations, to showcase how well-known brands from around the world are actually taking advantage of new capabilities that are live and ready for use.
Marketers today are focusing on the customer experience more than ever, and using data to full effect has become essential. There are big challenges to resolve, however, in making this a reality – new processes, data alignment, and integrated platforms.