As a workforce, we face unprecedented change. The combined forces of technology and capitalism have arguably led to the most rapid improvements in quality of life, prosperity and education for more people than at any other period in history.
Emerging artificial intelligence (AI) technologies are already changing the way most industries operate. For marketers, the technology’s potential to predict what customers want in a way that has never existed before is already having a profound effect on the way they do business.
When virtually anything and everything can be measured, the concern arises that measurement has become an end in itself. The question now emerging is whether companies are analysing the most appropriate data, or have the right platforms in place for a ‘full view’.
Measuring return on investment (ROI) is a sensible thing to do when you have to allocate scarce resources with constantly tight budgets.
Digital heads from globally recognised brands DBS Bank, StarHub and Discovery Networks Asia Pacific sat down with Adobe’s APAC strategy leads at the recent Adobe Experience Forum to share anecdotes on their digital transformation journey, and its impact on their business and customer experience.
Korean leasing business Lotte Rental has chosen to ‘stand out’ by partnering with Adobe for Myomee, their new consumer lifestyle platform.