Adobe Digital Dialogue

October 23, 2017 / Digital Marketing /

Best ways to measure content marketing? Qantas CMO Stephanie Tully explains her approach

When vir­tu­al­ly any­thing and every­thing can be mea­sured, the con­cern aris­es that mea­sure­ment has become an end in itself. The ques­tion now emerg­ing is whether com­pa­nies are analysing the most appro­pri­ate data, or have the right plat­forms in place for a ‘full view’.

October 16, 2017 / Digital Marketing /

Focus on what matters when tracking your content marketing

Mea­sur­ing return on invest­ment (ROI) is a sen­si­ble thing to do when you have to allo­cate scarce resources with con­stant­ly tight bud­gets.

Southeast Asia’s most powerful brands share their transformation stories

Dig­i­tal heads from glob­al­ly recog­nised brands DBS Bank, StarHub and Dis­cov­ery Net­works Asia Pacif­ic sat down with Adobe’s APAC strat­e­gy leads at the recent Adobe Expe­ri­ence Forum to share anec­dotes on their dig­i­tal trans­for­ma­tion jour­ney, and its impact on their busi­ness and cus­tomer expe­ri­ence.

October 5, 2017 / News & Reports /

Adobe Korea and Lotte Rental: Preparing for the future

Kore­an leas­ing busi­ness Lotte Rental has cho­sen to ‘stand out’ by part­ner­ing with Adobe for Myomee, their new con­sumer lifestyle plat­form.

October 5, 2017 / Digital Education /

Helping India’s education system to digitise

The ubiq­ui­ty of mobile devices, in con­junc­tion with the fact that two-third of India’s pop­u­la­tion is under 35, is pro­vid­ing the impe­tus for busi­ness­es and insti­tu­tions all over the coun­try to digi­tise.

September 8, 2017 / Creative Business /

Creative director Chris Doyle on the power of small agencies

Inter­na­tion­al­ly recog­nised design­er Chris Doyle received this lit­tle piece of advice when open­ing his own agency – nev­er call your­self small.