When virtually anything and everything can be measured, the concern arises that measurement has become an end in itself. The question now emerging is whether companies are analysing the most appropriate data, or have the right platforms in place for a ‘full view’.
Measuring return on investment (ROI) is a sensible thing to do when you have to allocate scarce resources with constantly tight budgets.
Digital heads from globally recognised brands DBS Bank, StarHub and Discovery Networks Asia Pacific sat down with Adobe’s APAC strategy leads at the recent Adobe Experience Forum to share anecdotes on their digital transformation journey, and its impact on their business and customer experience.
Korean leasing business Lotte Rental has chosen to ‘stand out’ by partnering with Adobe for Myomee, their new consumer lifestyle platform.
The ubiquity of mobile devices, in conjunction with the fact that two-third of India’s population is under 35, is providing the impetus for businesses and institutions all over the country to digitise.
Internationally recognised designer Chris Doyle received this little piece of advice when opening his own agency – never call yourself small.