Adobe Digital Dialogue

October 30, 2017 / Digital Education /

Swinburne sets course for a digital future

As a work­force, we face unprece­dent­ed change. The com­bined forces of tech­nol­o­gy and cap­i­tal­ism have arguably led to the most rapid improve­ments in qual­i­ty of life, pros­per­i­ty and edu­ca­tion for more peo­ple than at any oth­er peri­od in his­to­ry.

October 26, 2017 / Digital Marketing /

Artificial intelligence is revolutionising the global marketing sector

Emerg­ing arti­fi­cial intel­li­gence (AI) tech­nolo­gies are already chang­ing the way most indus­tries oper­ate. For mar­keters, the technology’s poten­tial to pre­dict what cus­tomers want in a way that has nev­er exist­ed before is already hav­ing a pro­found effect on the way they do busi­ness.

October 23, 2017 / Digital Marketing /

Best ways to measure content marketing? Qantas CMO Stephanie Tully explains her approach

When vir­tu­al­ly any­thing and every­thing can be mea­sured, the con­cern aris­es that mea­sure­ment has become an end in itself. The ques­tion now emerg­ing is whether com­pa­nies are analysing the most appro­pri­ate data, or have the right plat­forms in place for a ‘full view’.

October 16, 2017 / Digital Marketing /

Focus on what matters when tracking your content marketing

Mea­sur­ing return on invest­ment (ROI) is a sen­si­ble thing to do when you have to allo­cate scarce resources with con­stant­ly tight bud­gets.

Southeast Asia’s most powerful brands share their transformation stories

Dig­i­tal heads from glob­al­ly recog­nised brands DBS Bank, StarHub and Dis­cov­ery Net­works Asia Pacif­ic sat down with Adobe’s APAC strat­e­gy leads at the recent Adobe Expe­ri­ence Forum to share anec­dotes on their dig­i­tal trans­for­ma­tion jour­ney, and its impact on their busi­ness and cus­tomer expe­ri­ence.

October 5, 2017 / News & Reports /

Adobe Korea and Lotte Rental: Preparing for the future

Kore­an leas­ing busi­ness Lotte Rental has cho­sen to ‘stand out’ by part­ner­ing with Adobe for Myomee, their new con­sumer lifestyle plat­form.