Adobe Digital Dialogue

June 27, 2016 / Analytics /

Data Science and Digital Analytics

One thing that has remained constant across every type of industry is that digital analytics is not yet given its due importance when it comes to data science.

June 24, 2016 / Customer Experience /

It’s the experience that counts

As I travel around Australia and attend regional meetings with customers and partners, there is one thing I notice that has become very clear – organisations embracing digital technology and investing in transformation are pulling ahead of their competitors.

June 7, 2016 / Customer Experience /

Engagement through stand-out content

For marketers, the digital landscape is changing too quickly and across too many fronts to stay ahead in all areas of expertise. In fact, this is an understatement. There is more change now, across more aspects of technology and process than at any other point in history.

May 27, 2016 / Digital Government /

Digital experiences matter in the public sector too

Australia’s long election campaign presents an opportunity for the major parties to outline their digital strategies for citizen engagement.

Experiences at the centre for both Creative and Marketing Roles

Reflections from Adobe Symposium – Mumbai and MAKE IT – Sydney. As I travelled from one event to the other, what really struck me was how these two worlds of marketers and creatives are set on the course of a cosmic collision that’s about to change how we look at business.

Transforming Education for Student Success

The Adobe Education Leaders Seminars are designed to trigger discussions around the challenges faced by educators and students in each major region across APAC. Themed “Transforming Education for Student Success” the rollout of the series started at Penang, Malaysia and at Bali, Indonesia and will soon be held in Hong Kong and India.