Over a decade ago, a savvy marketer in the advertising world would have been described as ‘creative’. In today’s digital world however, a successful marketer is someone that is not only creative but who also understands data.
Sneaks is always a popular session at Adobe Symposium. If you’re not familiar, it’s where our engineers and developers give us all a preview of what they’re cooking up in Adobe’s research labs.
Marketing campaigns can no longer target a single channel. Your customers typically reside across several channel areas so that’s where you need to be.
Digital technology has completely changed the way companies do business and amazing customer experiences have become an essential marketing tool for those that want to remain industry leaders.
Did you know that it takes the average individual more than 4 hours to complete their tax return? Tax-time done paperless with Adobe Document Cloud can save you time.
One thing that has remained constant across every type of industry is that digital analytics is not yet given its due importance when it comes to data science.