The challenge for brands in this digital age is how to sustain an ongoing transformation to ensure customer experience is at the forefront of everything they do.
More than 14,000 marketing and digital professionals around the world took part in this year’s survey.
See how Adobe Creative Cloud helped The Viral Fever create compelling and high-quality content for some of the country’s most successful web series.
The world around us is going increasingly digital, and brands in India are today more ready than ever, to leverage this wave of transformation.
It’s more than three decades since we first began to imagine a paperless home and office, and more than two since the internet afforded the potential for digital transactions to streamline business interactions – relegating paper forms to a thing of the past.
From leading traditional businesses experimenting with Augmented and Virtual Reality to enhance their in-store shopping experiences to mobile apps becoming the centerpiece of every brand’s marketing strategy, last year was truly a game changer.