As I travel around Australia and attend regional meetings with customers and partners, there is one thing I notice that has become very clear – organisations embracing digital technology and investing in transformation are pulling ahead of their competitors.
For marketers, the digital landscape is changing too quickly and across too many fronts to stay ahead in all areas of expertise. In fact, this is an understatement. There is more change now, across more aspects of technology and process than at any other point in history.
Australia’s long election campaign presents an opportunity for the major parties to outline their digital strategies for citizen engagement.
Reflections from Adobe Symposium – Mumbai and MAKE IT – Sydney. As I travelled from one event to the other, what really struck me was how these two worlds of marketers and creatives are set on the course of a cosmic collision that’s about to change how we look at business.
The Adobe Education Leaders Seminars are designed to trigger discussions around the challenges faced by educators and students in each major region across APAC. Themed “Transforming Education for Student Success” the rollout of the series started at Penang, Malaysia and at Bali, Indonesia and will soon be held in Hong Kong and India.
At Symposium 2016, the biggest marketing technology event in India, the team at Adobe Digital Index (ADI) took a look into the nation’s digital future, and released the Best of the Best 2016 report for India. Led by Tamara Gaffney, Principal Analyst, Adobe Digital Index, the report showcases some of the latest digital trends in the Indian marketplace, along with a range of insights to help brands better understand where the next wave of digital transformation could be.