Adobe Experience Makers is a four-part podcast series about those working behind the scenes to craft smarter, more meaningful interactions that tap into the specific needs of customers in a region of staggering diversity, where no two markets are the same.
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As consumers seek out more compelling customer experiences, SMBs are realising that they need to be more like big businesses when it comes to technology investment.
As business focus moves from ‘customer service’ to the higher plane of ‘customer experience’ – which increasingly means across multiple channels and touch points – SMBs are responding to both the challenge and the opportunity to transform their businesses for the new digital marketplace.
Merging online and offline experiences stood out as the number one investment priority for enterprises when Adobe polled 5,000 creative and marketing professionals across the region for the Creative Pulse 2017 report.
There are few markets more fiercely-competitive than Southeast Asia – and for brands looking to pull away from the competition, becoming an experience business is no longer an advantage, but an imperative.