Adobe Digital Dialogue

October 21, 2016 / Digital Marketing /

The future is social, and martech is finally catching up

Modern marketers must shed the mantle of how things have always been done to embrace what’s actually working, argues Livefyre’s Jordan Kretchmer. Wins Big at World Digital Media Awards 2016

Adobe Powered Wins ‘Best News Website’ Title at World Digital Media Awards 2016

Powering HDFC Bank’s digital transformation journey

Adobe Marketing Cloud offers unique personalized digital experiences to HDFC Bank’s customers.

The Future of Work: Less is More

The future of work will be a radical departure from what has come before. It’s a change that’s already underway, but with foresight and the correct preparation we will be able to master this, the fourth industrial revolution.

September 7, 2016 / Data Driven Marketing /

Consumption behavior demands changes in smartphone optimisation

New research from Adobe Digital Insights (ADI) has found that despite a year-over-year increase in smartphone traffic, engagement rates continue to drop and desktop is preferred for conversion.

Digital Transformation – An Imperative for Every Business

Document digitization delivers agility, efficiency and cost-savings that are especially beneficial for resource-scarce small and medium businesses looking to do more with less, in the midst of rising business costs and intense global competition.