Experiences are the new basis for competition. If all we talk about is great digital marketing campaigns we would be missing the point because we think that digital experiences have the power to transform every aspect of our lives. They change the way we think, how we travel, how we spend our money, do our jobs and relate to each other
Data has assumed a critical place in the arsenal of Australia’s marketers. The insights it provides and the visibility great analysis delivers on matters such like campaign performance is driving greater investment in data science.
For the Strategic IT business line, switching to e-signatures could cause a cost-saving cascade throughout your business and improve internal processes.
At Adobe, we’re privileged to partner with the Asia Pacific region’s best agencies, consultancies, and system integrators in the development of new and innovative solutions that drive the experience business wave through personalisation, as well as data-driven and cross-channel marketing.
The challenge for brands in this digital age is how to sustain an ongoing transformation to ensure customer experience is at the forefront of everything they do.
More than 14,000 marketing and digital professionals around the world took part in this year’s survey.