To be successful in the future, companies and brands need to engage beyond the transaction and beyond the screen – engage through empathy created and delivered via a fuller sensory experience.
By harnessing the combination of creativity and design, data-driven marketers have the ability to not just connect emotionally with customers, but to amaze them through personalised end-to-end experiences.
The hot topic of digital transformation needs no introduction. It is not a new notion and every enterprise is now undertaking what is a big journey. Change however is not happening fast enough within most businesses.
Not every business sees digital transformation as a burning problem. However, the momentum for digital disruption is building and laggard industries such as manufacturing, consumer goods, traditional brick ‘n mortar and pharmaceutical are at risk.
Popular culture has postulated the idea that robots will eventually take over our jobs and lives. But contrary to this theory, most workers aren’t intimidated by the prospect of robots in the workplace.
Personalisation cannot happen without information, but information cannot be utilised without data management and breaking down silo walls.