Adobe Digital Dialogue

Content velocity – Bringing Marketers and Creatives Closer

When I talk about content velocity, I tend to focus on the relationship between the marketer and the creative, looking at how the marketer engages with the creative or agency to get the content they need to produce the materials for a successful cross-channel campaign.

July 22, 2016 / Mobile /

Taking Advantage of the Mobile Opportunity

The 2016 Econsultancy/Adobe Digital Intelligence Briefing on Taking Advantage of the Mobile Opportunity is available now to download, revealing the progress of mobile strategy and adoption in Asia Pacific.

July 13, 2016 / Events /

Inspiration and Innovation – Sneaks at Symposium 2016

At Symposium this year, we’ll share some great examples of technology that will go way beyond product demonstrations, to showcase how well-known brands from around the world are actually taking advantage of new capabilities that are live and ready for use.

July 13, 2016 / Customer Experience /

Providing customer experience – start by starting

Marketers today are focusing on the customer experience more than ever, and using data to full effect has become essential. There are big challenges to resolve, however, in making this a reality – new processes, data alignment, and integrated platforms.

The evolution of marketing – from Mad Men to Math Men

Over a decade ago, a savvy marketer in the advertising world would have been described as ‘creative’. In today’s digital world however, a successful marketer is someone that is not only creative but who also understands data.

July 1, 2016 / Digital Marketing / Events /

A sneak peek at the ‘Sneaks’ at Adobe Symposium

Sneaks is always a popular session at Adobe Symposium. If you’re not familiar, it’s where our engineers and developers give us all a preview of what they’re cooking up in Adobe’s research labs.