Adobe Digital Dialogue

Small business invests for the digital future

As busi­ness focus moves from ‘cus­tomer ser­vice’ to the high­er plane of ‘cus­tomer expe­ri­ence’ – which increas­ing­ly means across mul­ti­ple chan­nels and touch points – SMBs are respond­ing to both the chal­lenge and the oppor­tu­ni­ty to trans­form their busi­ness­es for the new dig­i­tal mar­ket­place.

Design and creativity underpin Experience Business

Merg­ing online and offline expe­ri­ences stood out as the num­ber one invest­ment pri­or­i­ty for enter­pris­es when Adobe polled 5,000 cre­ative and mar­ket­ing pro­fes­sion­als across the region for the Cre­ative Pulse 2017 report.

Malaysia’s Digital Overhaul – Adobe Experience Forum

There are few mar­kets more fierce­ly-com­pet­i­tive than South­east Asia – and for brands look­ing to pull away from the com­pe­ti­tion, becom­ing an expe­ri­ence busi­ness is no longer an advan­tage, but an imper­a­tive.

August 2, 2017 / Customer Experience / Events /

Banking on digital to drive customer experiences

With cus­tomer inter­ac­tions tran­si­tion­ing fast to the online world, lead­ing banks have trans­formed their dig­i­tal strate­gies to ensure they deliv­er on their cus­tomers’ chang­ing pref­er­ences in a seam­less and secure man­ner.

August 1, 2017 / Customer Experience / Events /

Painting the perfect digital experience

In this dig­i­tal era, lead­ing brands across indus­tries in India have adapt­ed their mar­ket­ing strate­gies to bring dig­i­tal expe­ri­ences to the core of their val­ue propo­si­tion for cus­tomers.

July 21, 2017 / Digital Marketing / Events /

Showcasing Experience Business in Southeast Asia

Asia Pacific’s top dig­i­tal mar­keters will gath­er at the Adobe Expe­ri­ence Forum 2017 in South­east Asia to show­case how they are mak­ing expe­ri­ence their busi­ness.