As business focus moves from ‘customer service’ to the higher plane of ‘customer experience’ – which increasingly means across multiple channels and touch points – SMBs are responding to both the challenge and the opportunity to transform their businesses for the new digital marketplace.
Merging online and offline experiences stood out as the number one investment priority for enterprises when Adobe polled 5,000 creative and marketing professionals across the region for the Creative Pulse 2017 report.
There are few markets more fiercely-competitive than Southeast Asia – and for brands looking to pull away from the competition, becoming an experience business is no longer an advantage, but an imperative.
With customer interactions transitioning fast to the online world, leading banks have transformed their digital strategies to ensure they deliver on their customers’ changing preferences in a seamless and secure manner.
In this digital era, leading brands across industries in India have adapted their marketing strategies to bring digital experiences to the core of their value proposition for customers.
Asia Pacific’s top digital marketers will gather at the Adobe Experience Forum 2017 in Southeast Asia to showcase how they are making experience their business.