Posts tagged "Australia"

Mark Phibbs to tell all at iStrategy Sydney Conference

Imogen Riley, Digital Marketing Senior Manager, Adobe APAC – @IERiley

Adobe’s Mark Phibbs will share his deepest marketing secrets when he presents his “Confessions of a Digital Marketer” keynote at the iStrategy conference held in Sydney, Australia on February 21 – 22

The brainchild of a team of passionate digital marketers from Bristol, UK, the conference brings together marketing professionals from around the world to discuss the constantly evolving digital media and digital marketing landscapes. Now in its fourth year, the iStrategy Conference has quickly developed into a hugely popular bi-annual event staged in North America, Europe, Australia and Asia.

In line with the theme of this year’s event – results-oriented digital and social media strategies – Mark’s “Confessions of a Digital Marketer” keynote will cover the trends that are driving the massive disruption and changes in our field, and taking a close look at how to take digital campaigns to the next level with the latest techniques and tools available to create, measure and monetize content, delivery and engagement.

This year’s conference will also cover:

  • the rise of social gaming
  • how to harness  the power of augmented reality
  • social media in a B2B context
  • overcoming challenges in e-commerce and
  • mobile campaigns and the future of online video.

It’s going to be a terrific line-up, so get your registrations in now.

The iStrategy Sydney conference runs from 21– 22 February at ANZ Stadium. For information on registration, pricing, programme and accommodation visit the iStrategy Sydney website.

We’ll see you there!

Australia’s Murdoch University gets an A+ for customer engagement

Imogen Riley, Digital Marketing Senior Manager, Adobe APAC - @IERiley

 

Looking to boost your business’ online engagement? Learn how Murdoch University in Perth, Australia leveraged the Adobe Digital Marketing Suite to engage customers with content through social media, websites, smartphones, and tablets – whenever or wherever.

Hear how the University used a mix of physical and virtual events to create relevant experiences that connect with diverse audiences and then measure the impact on university enrollment.

The video also shows how Murdoch University used these techniques with Adobe Digital Marketing Suite to engage potential students and lead them to enroll in university programs that produce additional tuition revenue.