Digital has never been easier than it is today. But as it becomes the norm, it has raised expectations and complexity. Digital transformation has become more survival measure than luxury.
Search engine optimization (SEO) touches everything that has to do with marketing. Video marketing is no different. If you want your content to be found in response to a search query, mobile, smartphone or otherwise, do your SEO well, review it often, measure its performance and adjust with the algorithmic variances introduced by the search engines in their random, largely unannounced implementations.