Posts tagged "publishing"

Fairfax Metro Media prepares for the next generation of news

Paul Robson, Managing Director, Adobe Australia & New ZealandLinkedIn

Fairfax publications have been synonymous with quality journalism in Australia since John Fairfax purchased The Sydney Morning Herald in 1841. Fairfax Media is now a leading multi-platform media company in Australasia with metropolitan, rural and regional publications and websites across Australia and New Zealand.

Fairfax Media’s Metro Division has taken a bold and future-focused step, one which many other publishing houses are considering. It’s transforming its metropolitan business into a powerful digital media-based business model that also allows it to remain loyal to its roots in print – something only the combination of Adobe digital marketing and digital media technologies can achieve.

Fairfax Media’s Metro Media division is introducing an end-to-end Adobe editorial publishing platform to power its newly integrated, multi-platform newsrooms for Australian mastheads including The Sydney Morning Herald and The Age. The full solution will integrate Adobe technologies including Adobe ® CQAdobe® SiteCatalyst, Adobe® Digital Publishing Suite, content creation technologies from Adobe® Creative Suite 6, along with training support to create a complete Web Experience Management solution.

Like many organisations, Fairfax Media has recognised that effective Web Experience Management is the key to successfully managing, monetising and optimising content on the web. Fairfax’s approach will help its editorial team become much more flexible and efficient with content, and will now be able to create all their content through a central web interface that will automatically output to any platform, including print, mobile, tablet, social and IPTV.

The Adobe Web Experience Management solution will be used by Fairfax to create and author all content, and will feature a next-generation dashboard of real-time analytical data powered by Adobe ® CQ and Adobe® SiteCatalyst that will significantly enhance the way it creates digital experiences for its large and highly fragmented audiences. At a glance, the dashboard will show Fairfax exactly what types and specific pieces of content readers are best engaging with and allow it to tailor the content and advertising of its mastheads more towards the preferences of individuals.

In making this move, Fairfax has given its business a solid foundation to address the swiftly accelerating pace of the local and global media market and prepare its newsrooms for new digital platforms, while also providing a simplified process for its print outlets.

Today’s media landscape has changed dramatically since the Fairfax family first entered the newspaper business over 170 years ago. We have moved from the industrial revolution and into the digital future and Adobe is excited to be part of the transformation of a great Australian company. I look forward to seeing the great content and reader experiences that Fairfax will deliver across all of its platforms.

Returns on Your 2013 Digital Marketing Investments

Many economists are predicting 2013 to be a tough year and in such challenging times, the companies that survive and thrive are the ones who have learned how to prove value to customers and business stakeholders.  Are you among them? Do you have the capabilities to measure your return on investment and your ad spend as well as engagement?

Hear from distinguish guest speakers Damien Cummings (Regional Marketing Director, Digital & Social Media Samsung Asia) and Ali Bullock (Head of Communications, World Wildlife Fund, Hong Kong) as they share their insights, experiences and best practices around digital marketing strategies and how they have proved value and build the brand through the results they have achieved.

Join your industry peers in digital marketing, advertising, publishing, and web analytics for this exclusive event in Singapore to hear about the latest in Web Experience Management, Analytics, Social, Mobile, multi-channel, conversion, optimisation and much more.  Don’t miss out on the chance to strengthen your digital know-how and acquire the necessary skills and knowledge to get ahead of the competition. Registration for this half day event is free but seat are limited, based on first come first serve basis. So, what are you waiting for? Register Now!

Don't forget to follow us on twitter via #digmktgforum to get live updates from the event. For more information on the event and the latest agenda, click here.

Calling all APAC digital marketers, advertisers and publishers!

Imogen Riley, Digital Marketing Senior Manager, Adobe APAC - @IERiley

 

Want to learn how to gain a competitive advantage, strengthen customer relationships and extend brand value – and top it off by hitting the ski slopes? Then you’ll want to book a trip Stateside to Salt Lake City, Utah for the Adobe Digital Marketing Summit (formerly Omniture Summit) from March 20-23, 2012!

Attend Summit 2012 to take advantage of up to four days of informative sessions, insightful keynotes from industry leaders, training workshops and numerous networking opportunities exploring the latest trends around social, mobile and web analytics, site conversions, audience and advertising optimisation, Web Experience Management (WEM) and implementing multi-channel marketing. More than 70 breakout sessions across eight tracks (Analyst & Reporting, Media Monetisation, Mobile, Web Experience Management, Multi-Channel Campaigns, Personalised Engagement, Social, and Tech Track) will focus on real-world customer case studies and how digital marketing data can drive business decisions.

Summit 2012 will also include a customer and partner showcase, opportunities for you to connect with Adobe’s Digital Marketing teams, a Summit Bash with a surprise headliner concert and a ski day at the end of the week.

Join a team of fellow marketers, industry leaders and Adobe staff from Asia Pacific, as we meet with thousands of marketers, advertisers, publishers, agencies and developers and share the latest advances on how to better manage, measure and optimise digital experiences. Visit the registration, pricing, and accommodations page for more information about special discounts and group passes.

We hope to see you in March!