Adobe Digital Dialogue

SEO

September 11, 2015 / Digital Marketing /

Gearing up for Baidu SEO

Baidu-spe­cif­ic SEO is a key step that need not be intim­i­dat­ing. It is a sim­ply dif­fer­ent envi­ron­ment with its own spe­cial con­sid­er­a­tions, and in some cas­es, dif­fer­ent meth­ods, and tools. This post will attempt to tack­le these larg­er issues head-on (begin­ning where the last post in this series left off) before we roll up our sleeves and address the groups of indi­vid­ual tac­tics.

SEO, the Global Language of Digital Marketing Communication

SEO is the com­mon lan­guage and uni­ver­sal cus­tomer touch point for all dig­i­tal mar­ket­ing activ­i­ties.

SEO Mobilegeddon Impact On Asia

APAC is a mobile dom­i­nant mar­ket and video is an effec­tive mar­ket­ing tech­nique for that mar­ket. Video SEO must be done well so that the search engine index­es the text that describes the image.

Mobile Video Marketing SEO in Asia

Search engine opti­miza­tion (SEO) touch­es every­thing that has to do with mar­ket­ing. Video mar­ket­ing is no dif­fer­ent. If you want your con­tent to be found in response to a search query, mobile, smart­phone or oth­er­wise, do your SEO well, review it often, mea­sure its per­for­mance and adjust with the algo­rith­mic vari­ances intro­duced by the search engines in their ran­dom, large­ly unan­nounced imple­men­ta­tions.

Google is Not the Only Option for SEO in Asia

In Asia, there are search engines oth­er than Google that can bring a flood of traf­fic to your web­site. As an online mar­keter, you need to add these search engines to your SEO strat­e­gy.

Search Engine Optimisation and PPC: Creating a Balance

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