With Adobe Campaign, Royal London has developed a comprehensive omnichannel view of customer journeys.
Today, Adobe announced the acquisition of Marketo, the leading B2B marketing engagement platform.
Greater control and a user-friendly experience will see programmatic video explode in the coming years
John Watton's take on the four hottest topics from this year’s conference
With a Unified Customer Profile, Douglas is able to bring all CRM data together.
How Adobe are shaping a new digital advertising ecosystem
Why a subscription model is key to reaching a digital audience
In order to take advantage of new technologies such as AI and automation, brands also need a culture and data management to match
Three questions to help you conquer digital transformation
Boost conversions by centralising your communications.
Retail isn’t dying, but it is evolving quickly
People still love creative ads, but for online consumers relevance is key
Building a fan base for your brand is like building a community