Why AI holds the key to relevance and personalisation

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Five Ways Technology Can Drive Content Velocity

Digital Experience Blog


Wie technologische Entwicklungen In-Game-Advertising auf das nächste Level bringen

Nie war das Spielerlebnis realistischer. Packend ist die bis dahin beispiellose Fähigkeit, Virtualität und Realität mit einander zu ...

How Technological Developments are Making In-game Advertising More Powerful Than Ever

Technology companies see the evolving opportunities of gaming, and marketers are starting to as well.

The Retail Sun Rising in the East

China is a retail powerhouse that is far outpacing the innovation we’re seeing in the West – whether it be the adoption of social c...
Customer Experience

Augen auf bei der Wahl der richtigen Customer Data Platform!

Für eine effektive Kommunikationsstrategie müssen all diese Daten zunächst an einem Ort zentral zusammengeführt und vereinheitlicht...
Digital Marketing

Warum die europäische Hitzewelle auch an Marketern nicht spurlos vorbeigeht

Für Marketer bietet das warme Wetter besondere Chancen: Sich mit ihrer Zielgruppe durch persönliches Engagement auf höchst relevante...
Campaign Marketing

Do Not Attempt Digital Transformation (Without Supervision)

Customers value experiences and digital transformation is what allows businesses to use their data, update their processes, and ultim...
Customer Experience

Solving the Customer Data Platform Problem

Using real-time customer profiles and broad activation to create personalised experiences.

KI und Daten: Erlebnisse menschlicher machen mit der Adobe Experience Platform

Der Experience Platform Query Service und der Data Science Workspace, sind jetzt live in der Adobe Experience Platform verfügbar. So k...
Digital Marketing

The Future of Customer Experiences

CTO Abhay Parasnis discusses how AR, VR, AI and voice will raise the bar for customer experiences.
Customer Experience

Moving Finance Forward: A Guide to More Impactful Advertising in Financial Services

Consumers expect convenient, tailored services and messages. But traditional financial institutions continue to lean on cold email blas...

Why Love Island is a Showcase for a New Era of Marketing

Toccara Baker explains how brands can reach the right audience through targeted display advertising, dynamic content on their company w...

Why Marketers Should Care About the European Heatwave

For marketers , the warm weather presents the chance to connect with their audiences in a highly relevant way, through personalised eng...

Christmas in July: Four Things Every Brand Should do Now in the Lead-up to the Festive Period

Consumers today have very high expectations of their shopping experience, and those retailers that meet these expectations excel. Howev...

Why Decluttering Your Data is the Secret to Better Personalisation

Earning the right to gather customer data should be a top priority for businesses. But brands should also ensure they are transparent a...