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Silent Gen Shoppers: How Can Retail Brands Future-Proof Online and Offline Engagement?

Retail­ers must keep in mind that just because one age group con­sid­ers some areas impor­tant, it doesn’t mean every gen­er­a­tion feels the same…

Adobe Commerce Cloud

Adobe & YouGov Reveal How COVID-19 Transformed UK Businesses

Hav­ing now gone through a lock­down, re-open­ing and now a return to lock­down, com­pa­nies are well-posi­tioned to look back on their ini­tial response, under­stand the pandemic’s broad­er impact on their oper­a­tions and cus­tomer rela­tion­ships, and decide whether the changes they made will become permanent.

Customer Experience

Convenience in Retail is No Longer Enough: The Age of Fast Recognition

The age of shift­ing cheap and gener­ic stock en-masse is over. We’re enter­ing the era of fast recog­ni­tion and ful­fill­ment – and brands who adapt to these shift­ing behav­iours and atti­tudes will secure the long-term loy­al­ty of the mil­len­ni­al customer.

Adobe Commerce Cloud

Three Retail Truths to help Your Business Get Ahead on Amazon Prime Day

With Ama­zon Prime Day sched­uled for this week there is a new wrin­kle for brands to con­tend with – an ear­li­er start to the hol­i­day shop­ping season. 

Adobe Commerce Cloud

Four Ways Retailers Can Prepare for the World’s First Digital Christmas

The fes­tive sea­son has always been a make-or-break peri­od for retail­ers, but this year the stakes are high­er than ever. Their suc­cess will come down to four key factors.

Adobe Commerce Cloud

3 Steps to Keep Commerce Rolling Despite the Impact of COVID-19

The COVID-19 pan­dem­ic has giv­en both B2C and B2B com­merce a strong push toward eCom­merce, as the online econ­o­my absorbs the offline at break­neck pace.

Adobe Commerce Cloud

Build On the Shift to Digital to Build the Future of Financial Services

Six tips for finan­cial ser­vices firms to take their learn­ings about dig­i­tal adop­tion and trans­for­ma­tion, and use them to shape the future of finan­cial services.

Customer Experience

Adobe führt Echtzeit-CDP für B2B-Marken ein

Adobe erweit­ert CDP-Ange­bot, um die indi­vidu­ellen Bedürfnisse von B2B-Marken zu unter­stützen.

Arkema choisit Marketo : histoire d’une migration réussie avec Bostik, une entité majeure du Groupe

Dans le cadre de sa tran­si­tion numérique, Arke­ma déploie le CRM Sales­force et la solu­tion de mar­ket­ing automa­tion Mar­ke­to à l’échelle du Groupe. L’une de ses prin­ci­pales BU, Bostik, a relevé le défi de la migra­tion avec brio !

Allianz reprend la main sur l’expérience client grâce à Adobe Marketing Cloud

Dans le cadre de l’événement Adobe Expe­ri­ence Mak­ers, Emi­lie Bauchère, direc­trice du pro­gramme de refonte de l’espace client et du site Allianz.fr, et Céline Armand, respon­s­able de la refonte du site Allianz.fr, nous ont présen­té les résul­tats d’un pro­jet qui met large­ment la plate­forme unifiée, Adobe Mar­ket­ing Cloud, à contribution. 

Souplesse et ambition, le combo gagnant de Zadig & Voltaire sur Magento

Dès l’irruption de la crise du COVID-19, Zadig & Voltaire a pu s’appuyer sur une méthodolo­gie agile (SCRUM) pour s’adapter à la crise. Au cœur de ces trans­for­ma­tions rapi­des, on retrou­ve Magen­to 2.

Mit digitalen Versandlösungen die Kundenbindung stärken

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Customer Experience

Pourquoi la livraison est votre superpouvoir digital

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Customer Experience

Vier bittere Wahrheiten, die Einzelhandelsmarken bei ihrer strategischen Planung für 2021 nach der Coronakrise berücksichtigen müssen

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Adobe Commerce Cloud

L’après COVID-19 : quatre réalités à prendre en compte par le retail dans le cadre de la planification stratégique pour 2021

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Adobe Commerce Cloud

Adobe kündigt KI-gestützte Customer Experience-Funktionen an

Con­tent & Com­merce AI und Cus­tomer AI in Real-Time CDP eröff­nen Marken Zugang zu intel­li­gen­teren Work­flows und Echtzeit-Skalierbarkeit.

News

Daten lügen nicht: Wie DHL die Customer Experience optimiert

DHL set­zt auf Kun­den­dat­en und fortschrit­tliche Analy­sen, um Kun­den­er­leb­nisse zu optimieren.

Customer Success