Sky UK Gives Millions of Customers a Personal Touch

From messaging friends on their mobiles to watching their favorite television dramas, millions of customers across the United Kingdom, Austria, and Italy turn to Sky UK for entertainment and telecommunications. In a competitive market, the company aims to increase market … Read more

DER Touristik Personalizes Customer Journeys for Travelers

DER Touristik Group is the third largest European travel company, operating a network of travel organizations that send 7.1 million guests on fantastic vacations every year. The company works with a wide range of travelers from students to families to … Read more

Virgin Holidays Tailors Travel Communications

Virgin Holidays is one of the top holiday companies in the United Kingdom, known for the “magic touches” that it brings to its customers. But in recent years, the travel industry has seen significant changes. With so much more information … Read more

Airbus Helps Airline Clients Boost Bookings

Airbus is a worldwide leader in the aerospace sector, leading markets as a manufacturer of commercial aircraft, helicopters, space, and defense craft. With fierce competition in the transportation industry from both incumbents and newcomers, Airbus knew that it had to … Read more

Dixons Carphone Drives Strong Supplier Relationships

Dixons Carphone, one of Europe’s leading specialty retailers of technology and services, understands the value of strong communications. The company helps millions of customers connect with the world at home, work, or on the move through its reliable technology and … Read more

RS Components: Understanding Buyers in 32 Markets

The B2C sales process is relatively straightforward for companies, as the entire sales cycle is typically completed by a single person. But for B2B sales, the sales cycle can get complicated with multiple people from different roles in the same … Read more

The creation and delivery of compelling content that enhances the customer experience

A recent piece of research by Expedia showed that travel content is widely consumed in the UK, with double digit growth year over year. We’ve now reached a tipping point where, in the UK at least, mobile engagement with travel … Read more

Reinventing loyalty: infographic

There’s no question that there has been a seismic shift in how we regard brands over the past decade. It certainly feels like consumer loyalty has become increasingly diluted, so what’s driving this trend? Working with Goldsmiths, University of London, … Read more

Reinventing loyalty: understanding consumer behaviour in the experience era

‘We need to be thinking about consumer loyalty differently in the age of experience’, writes David Burnand, enterprise marketing director, Adobe EMEA There’s no question that there has been a seismic shift in how we regard brands over the past … Read more

Image Production: New Challenges to Boost Creativity and Productivity

In my previous article about tourism and digital, I noted the importance of images, and that 79 percent of Internet users claim that beautiful pictures encourage them to browse longer. Images nowadays are of crucial importance. We constantly tell brands … Read more