Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Digital Experience Blog

Connect

Telecoms Trends 2021: 6 Predictions That Will Transform Telco

As our dig­i­tal, con­nect­ed world trans­forms how brands engage with their cus­tomers, those oper­at­ing in Tele­coms are fac­ing a unique set of chal­lenges as they strug­gle to deliv­er clear val­ue propo­si­tions from their net­work and services. 

Digital Transformation

4 Retail and Commerce Trends for 2021

This year, hav­ing a strong ecom­merce pres­ence proved more impor­tant than ever. Retail­ers that were able to evolve their oper­at­ing mod­els and deliv­er great dig­i­tal expe­ri­ences have since fos­tered a grow­ing rep­u­ta­tion for con­ve­nience and reliability.

Adobe Commerce Cloud

Adaptation Mentality: What is it, and How it Will Affect the Retail Customer Experience Over the Festive Period and Beyond

What­ev­er new skill or tal­ent you decid­ed to explore dur­ing the past 10 months, odds are that you’ve pur­chased some­thing to help you improve your hobby…

Customer Experience

Silent Gen Shoppers: How Can Retail Brands Future-Proof Online and Offline Engagement?

Retail­ers must keep in mind that just because one age group con­sid­ers some areas impor­tant, it doesn’t mean every gen­er­a­tion feels the same…

Adobe Commerce Cloud

Adobe & YouGov Reveal How COVID-19 Transformed UK Businesses

Hav­ing now gone through a lock­down, re-open­ing and now a return to lock­down, com­pa­nies are well-posi­tioned to look back on their ini­tial response, under­stand the pandemic’s broad­er impact on their oper­a­tions and cus­tomer rela­tion­ships, and decide whether the changes they made will become permanent.

Customer Experience

Convenience in Retail is No Longer Enough: The Age of Fast Recognition

The age of shift­ing cheap and gener­ic stock en-masse is over. We’re enter­ing the era of fast recog­ni­tion and ful­fill­ment – and brands who adapt to these shift­ing behav­iours and atti­tudes will secure the long-term loy­al­ty of the mil­len­ni­al customer.

Adobe Commerce Cloud

Three Retail Truths to Help Your Business Get Ahead on Amazon Prime Day

With Ama­zon Prime Day sched­uled for this week there is a new wrin­kle for brands to con­tend with – an ear­li­er start to the hol­i­day shop­ping season. 

Adobe Commerce Cloud

Four Ways Retailers Can Prepare for the World’s First Digital Christmas

The fes­tive sea­son has always been a make-or-break peri­od for retail­ers, but this year the stakes are high­er than ever. Their suc­cess will come down to four key factors.

Adobe Commerce Cloud

3 Steps to Keep Commerce Rolling Despite the Impact of COVID-19

The COVID-19 pan­dem­ic has giv­en both B2C and B2B com­merce a strong push toward eCom­merce, as the online econ­o­my absorbs the offline at break­neck pace.

Adobe Commerce Cloud

Build On the Shift to Digital to Build the Future of Financial Services

Six tips for finan­cial ser­vices firms to take their learn­ings about dig­i­tal adop­tion and trans­for­ma­tion, and use them to shape the future of finan­cial services.

Customer Experience

Adobe Experience Platform bietet neue Tools für Einzelhändler*innen, um das digitale Geschäft auszubauen

Neue Updates bieten die Möglichkeit, fehler­hafte Kun­den­er­leb­nisse durch KI zu iden­ti­fizieren, die Per­son­al­isierung von Rabat­ten zu verbessern und schnellere Web­sites und Apps bereitzustellen.

Adobe startet KI-Erweiterungen in Customer Journey Analytics

Für noch tief­ere Ein­blicke in das Kun­den­ver­hal­ten bietet Adobe ab sofort umfan­gre­iche KI-Erweiterun­gen in Cus­tomer Jour­ney Ana­lyt­ics an.

Adobe führt Echtzeit-CDP für B2B-Marken ein

Adobe erweit­ert CDP-Ange­bot, um die indi­vidu­ellen Bedürfnisse von B2B-Marken zu unter­stützen.

Arkema choisit Marketo : histoire d’une migration réussie avec Bostik, une entité majeure du Groupe

Dans le cadre de sa tran­si­tion numérique, Arke­ma déploie le CRM Sales­force et la solu­tion de mar­ket­ing automa­tion Mar­ke­to à l’échelle du Groupe. L’une de ses prin­ci­pales BU, Bostik, a relevé le défi de la migra­tion avec brio !

Allianz reprend la main sur l’expérience client grâce à Adobe Marketing Cloud

Dans le cadre de l’événement Adobe Expe­ri­ence Mak­ers, Emi­lie Bauchère, direc­trice du pro­gramme de refonte de l’espace client et du site Allianz.fr, et Céline Armand, respon­s­able de la refonte du site Allianz.fr, nous ont présen­té les résul­tats d’un pro­jet qui met large­ment la plate­forme unifiée, Adobe Mar­ket­ing Cloud, à contribution. 

Souplesse et ambition, le combo gagnant de Zadig & Voltaire sur Magento

Dès l’irruption de la crise du COVID-19, Zadig & Voltaire a pu s’appuyer sur une méthodolo­gie agile (SCRUM) pour s’adapter à la crise. Au cœur de ces trans­for­ma­tions rapi­des, on retrou­ve Magen­to 2.

Mit digitalen Versandlösungen die Kundenbindung stärken

Click here to read this article.

Customer Experience

Pourquoi la livraison est votre superpouvoir digital

Click here to read this article.

Customer Experience