Why it’s vital to inject the human element into digital marketing.
Data-enabled ad experiences are key, but brands must show respect, too. Here are our key takeaways from Ad Week Europe 2018
AI and ML enhance and streamline customers’ banking experiences.
What to look forward to from Adobe during Ad Week Europe 2018
Auchan Direct uses Adobe’s Experience Cloud to personalise customer experience and streamline internal procedures.
Bupa UK uses Adobe Experience Cloud to enhance experiences through a data-driven understanding of customer journeys.
Walled gardens limit the data and analytics that marketers need to track the effectiveness of their campaign spend.
How the aerospace giants teamed with Adobe to create a communications workflow as sleek as one of their planes.
Do add the WOW factor to CX with great visuals and design, but back it up with seamless, targeted functionality.
Speedy, easy-to-use apps mean it’s more likely than ever that your e-commerce sales are coming from mobile.
How automation closes the gap between what consumers want and what businesses offer.
Correlated metrics don’t always indicate causality. That’s where experiments come into play.