Marketing Minutes with Le Web’s Loïc Le Meur

In this edition of Marketing Minutes, LeWeb founder Loïc Le Meur discusses the conference’s next theme, The New Sharing Economy and how businesses are adapting for this new economic model.

Loïc highlights some great examples of how the changing economic climate has made sharing common practice, like car share services or renting out our home while you’re on vacation. He even lets us in on the marketing strategy he and his team use to get LeWeb in front of their key audience.

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