The Experience of Travel Marketing

Why are trav­el and hos­pi­tal­i­ty brands slow to adopt mobile tech­nol­o­gy? A recent sur­vey of 1,000 peo­ple found that 54 per­cent of British trav­ellers are dis­ap­point­ed in the trav­el industry’s inabil­i­ty to improve their hol­i­day expe­ri­ences because of a slow … Read more

How OEMs Must Adapt to Changing Markets

Over its life­time, every com­pa­ny in every indus­try faces threats from a vari­ety of sources. These threats can come in the form of com­pe­ti­tion from out­side sources, the need to adapt to reg­u­la­tions, and in the case of auto­mo­tive, a … Read more

Optimising FSI Customer Experiences, Part 2: Content Velocity

Dig­i­tal mar­ket­ing has nev­er been eas­i­er in some ways, or more dif­fi­cult in oth­ers. Even as data gives us more pow­er to iden­ti­fy each cus­tomer and deter­mine what they want, con­sumers expect per­son­alised, rel­e­vant expe­ri­ences, and they expect those expe­ri­ences … Read more

Taking Control of Your Customers’ Journeys

Great busi­ness starts with great expe­ri­ences. In fact, the expe­ri­ence busi­ness wave is sweep­ing through almost every indus­try in every region of the world. In this series of arti­cles, we’re explor­ing the lat­est strate­gies for deliv­er­ing an ide­al expe­ri­ence to … Read more

Why are brands failing to market to deaf and blind consumers?

What is your brand doing to con­nect with con­sumers who have visu­al or hear­ing impair­ments? For many com­pa­nies, the thought of deaf and blind con­sumers inter­act­ing with their brand sim­ply hasn’t come to mind, and few realise the impor­tant oppor­tu­ni­ty … Read more

Solving the Personalisation Gap with Automation

Many adver­tis­ers think they’re deliv­er­ing bet­ter cus­tomer expe­ri­ences than ever before. In the 2017 Adobe Dig­i­tal Insights report deliv­ered at this year’s EMEA Sum­mit, a full 58 per­cent of adver­tis­ers said they feel their abil­i­ty to deliv­er great cus­tomer expe­ri­ences … Read more

How can brands drive loyalty in the face of digital disruption?

What hap­pens when your cus­tomers and their needs are con­stant­ly chang­ing? There’s been much dis­cus­sion on the impact of dig­i­tal — par­tic­u­lar­ly — how our behav­iours are chang­ing in the face of vast choice, with increased expec­ta­tions that we should … Read more

Meeting the Needs of Shoppers in Different Countries

Acquir­ing and retain­ing cus­tomers from numer­ous cul­tures in mul­ti­ple lan­guages can chal­lenge every­thing from a company’s logis­tics to its mar­ket­ing. SPAR Inter­na­tion­al, which oper­ates super­mar­kets, con­ve­nience stores, and sport­ing equip­ment shops across Europe, is achiev­ing suc­cess while expand­ing glob­al­ly through … Read more

Adobe EMEA Symposium: Driving brand loyalty in the experience era

Cus­tomers don’t buy prod­ucts. They buy expe­ri­ences. To show brands how to rein­vent their approach to cus­tomer loy­al­ty and make expe­ri­ence their busi­ness, Adobe is host­ing an exclu­sive EMEA Sym­po­sium, focus­ing on the impact of chang­ing cus­tomer behav­iour on brand … Read more

Optimising FSI Customer Experiences, Part 1: Data

When Adobe and Econ­sul­tan­cy asked exec­u­tives in the finan­cial ser­vices indus­try (FSI) how they plan to dif­fer­en­ti­ate them­selves in 2017, the num­ber-one answer was cus­tomer expe­ri­ence. The major­i­ty of these execs cite tar­get­ing and per­son­al­i­sa­tion as the top pri­or­i­ty for … Read more