Digital Europe
In-house Advertising: How to Make the Shift Like a Pro
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Toccara Baker
Five Steps to Maximise Your Media Measurement
Five tips to help you get the most out of tracking and measuring, while refining your programmatic approach.
Vincenzo de Simone
The Customer Persona is Dead! Long Live the Customer Profile!
Context is everything, especially when trying to make sense of people’s activity across so many channels. It’s time to kill persona...
Melanie Dichtl
Adobe Experience Festival Unveils What it Takes to Deliver Amazing Customer Experiences
Our first virtual event, Experience Festival, was a huge success with thousands of participants, exploring the role of digital transfor...
Sabina Strasser
Adobe Summit EMEA 2019: The Rise of Customer Experience Management
SUMMIT EMEA – the digital experience conference – will open its doors to over 6,000 of the most inquisitive minds in the marketing ...
Axel Schaefer
The Three Biggest Customer Intelligence Barriers Holding Back Brands
As part of Adobe’s Experience Festival event, Axel Schaefer discussed customer intelligence, and the reasons why some brands are hold...
Jamie Brighton
Five Ways Technology Can Drive Content Velocity
In order for brands to be successful, they need to combine the art of content with the science of data.
John Watton
Get Ready For the Adobe Experience Festival
The first-ever virtual conference on Customer Experience Management (CXM), Adobe Experience Festival, will help re-shape the conversati...
Digital Europe
Breakthrough Innovations in Adobe Marketing Cloud Help Marketers Excel in Customer Experience Management
As part of Marketing Nation at Adobe Summit 2019, we are introducing multiple new cutting-edge capabilities in Adobe Marketing Cloud, ...
Anjul Bhambhri
With Adobe Experience Platform, Adobe Teams Get To Know Customers
Stitching data sources for a real-time customer profile helped this team inside Adobe deliver a better customer experience.
Digital Europe
Adobe Summit: 2019 Driving the Future of Customer Experience Management
Today marks the beginning of Adobe Summit 2019, the world’s largest conference focused on customer experience management.
Digital Europe
Adobe Analytics Cloud Now Powers Deeper Insights into Customer Engagement
At Adobe Summit, Adobe debuted new innovations in its Analytics Cloud to give data scientists and business analysts a way to map custom...
Bridget Perry
Why Technology Has a Place in Human Marketing
Human Marketing advocates that marketers address their messages to people as human beings, with broader interests and personalities, ra...