Digital Europe
The Retail Sun Rising in the East
China is a retail powerhouse that is far outpacing the innovation we’re seeing in the West – whether it be the adoption of social c...
Adobe DACH
Augen auf bei der Wahl der richtigen Customer Data Platform!
Für eine effektive Kommunikationsstrategie müssen all diese Daten zunächst an einem Ort zentral zusammengeführt und vereinheitlicht...
Timo Kohlberg
Warum die europäische Hitzewelle auch an Marketern nicht spurlos vorbeigeht
Für Marketer bietet das warme Wetter besondere Chancen: Sich mit ihrer Zielgruppe durch persönliches Engagement auf höchst relevante...
Digital Europe
Do Not Attempt Digital Transformation (Without Supervision)
Customers value experiences and digital transformation is what allows businesses to use their data, update their processes, and ultim...
Ali Bohra
Solving the Customer Data Platform Problem
Using real-time customer profiles and broad activation to create personalised experiences.
Adobe DACH
KI und Daten: Erlebnisse menschlicher machen mit der Adobe Experience Platform
Der Experience Platform Query Service und der Data Science Workspace, sind jetzt live in der Adobe Experience Platform verfügbar. So k...
Digital Europe
The Future of Customer Experiences
CTO Abhay Parasnis discusses how AR, VR, AI and voice will raise the bar for customer experiences.
Lasharna Turner
Moving Finance Forward: A Guide to More Impactful Advertising in Financial Services
Consumers expect convenient, tailored services and messages. But traditional financial institutions continue to lean on cold email blas...
Toccara Baker
Why Love Island is a Showcase for a New Era of Marketing
Toccara Baker explains how brands can reach the right audience through targeted display advertising, dynamic content on their company w...
Timo Kohlberg
Why Marketers Should Care About the European Heatwave
For marketers , the warm weather presents the chance to connect with their audiences in a highly relevant way, through personalised eng...
Brian Green
Christmas in July: Four Things Every Brand Should do Now in the Lead-up to the Festive Period
Consumers today have very high expectations of their shopping experience, and those retailers that meet these expectations excel. Howev...
John Watton
Why Decluttering Your Data is the Secret to Better Personalisation
Earning the right to gather customer data should be a top priority for businesses. But brands should also ensure they are transparent a...
Digital Europe
Two Advantages of Being a Latecomer to Digital Transformation
Telenor Sweden doubles digital sales and achieves a 5X increase in cross-selling and upselling by delivering more personalised, data-dr...
Timo Kohlberg
Wie KI schon heute das Leben von Marketern verbessert
Wir reden bereits so lange über die anstehende KI-Zukunft, dass wir gar nicht bemerkt haben, wie die Künstliche Intelligenz still und...