Author Archive: Adobe Marketing Cloud

The Power of Mobile

Would you rather learn about a great sale on your favorite prod­uct from a friend or from an app? A recent study from Criteo shows that 80 per­cent of con­sumers pre­fer dig­i­tal com­pared to 43 per­cent who pre­fer word of … Read more

Modern customer service for a traditional industry

Tai­lor-made cus­tomer jour­neys lead con­sumers to spend 70% more time on Dutch insur­ance company’s web­site Few indus­tries are quite as tra­di­tion­al as finance. But Dutch insur­ance com­pa­ny Loy­alis knew that to con­nect with mod­ern audi­ences required a new dig­i­tal strat­e­gy … Read more

NBAD Seamlessly Unites Customer Experiences with Adobe Marketing Cloud

The Nation­al Bank of Abu Dhabi (NBAD) had ambi­tions beyond sim­ply build­ing a new web­site, so it came to Adobe to acquire mul­ti-chan­nel cus­tomer sup­port and con­tent per­son­al­i­sa­tion solu­tions. After imple­ment­ing Adobe Expe­ri­ence Man­ag­er, Adobe Ana­lyt­ics, and Adobe Tar­get in … Read more

C3’s Lukas Kircher on what makes Great Content Marketing

Pro­duc­ing com­pelling con­tent rapid­ly, at scale, and on any channel—what many of us are call­ing ‘Con­tent Veloc­i­ty’— is now a major chal­lenge for mar­keters across indus­tries, so it’s no sur­prise that at the recent Adobe Sum­mit con­tent mar­ket­ing was high … Read more

Content meets techno: What marketing can learn from this relationship

An inter­view with the mak­ers of com­ic Hotze, Jens Bring­mann and Valentin Kopet­z­ki from BRINGMANN & KOPETZKI. Con­tent remains one of the hottest top­ics in dig­i­tal mar­ket­ing. Only when the right con­tents are con­veyed at the right time, across the … Read more

Belgian Bank Aims to Redefine “Post Profits” with Adobe Campaign

Half-bank, half-post office, the joint ven­ture between the BNP Paribas For­tis and Bel­gian Post Group known as bpost bank is going dig­i­tal. Instead of sim­ply serv­ing both ends of its own direct mail fun­nel, bpost bank will be man­ag­ing tar­get­ed … Read more

UBS Banks on Digital Marketing Transformation

Finan­cial leader UBS wants to know as much about its employ­ees as it does about its customers—all with the aim of deliv­er­ing high­ly per­son­alised, respon­sive dig­i­tal ser­vices. Work­ing with Adobe Expe­ri­ence Man­ag­er Spe­cialised Part­ner Net­cen­tric, UBS has rede­vel­oped both its … Read more

Telecom Italia Makes Digital Experiences Fashionable

Que bel­la? The thought of Ital­ian beau­ty evokes images of fine sports cars, sophis­ti­cat­ed art and archi­tec­ture, and gor­geous actress­es of the 1960s. When design and devel­op­ment teams at Tele­com Italia were tasked with cre­at­ing a tru­ly beau­ti­ful, refined cus­tomer … Read more

Adobe Summit EMEA: Day 2 Overview

Guest blog from Ben Donkor. Adobe VP John Mel­lor kicked Day 2 off with a great com­par­i­son between the Adobe Sum­mit and the “rise of the cof­fee hous­es” that led to the Age of Enlight­en­ment in Eng­land around the 18th … Read more

Adobe Summit EMEA: Day 1 Overview

Guest blog from Ben Donkor. The eight edi­tion of the Adobe Sum­mit EMEA con­clud­ed on Thurs­day, mak­ing it the largest dig­i­tal mar­ket­ing event of the year, with almost 4,000 in atten­dance from 47 coun­tries and almost 100 break­out ses­sions over the … Read more