Author Archive: Adobe UK

Adobe Primetime Q&A with Andy Bell, Chief Engineer of Channel 4

As browser vendors demand changes to video player formats, broadcasters across Europe are having to make the switch over from legacy systems over to HTML5-EME. Adobe Primetime is well positioned to solve this challenge, offering an end-to-end solution ideal for … Read more

The new age of content marketing: Turning data into digital decadence

Digital consumers are becoming picky eaters, with an appetite difficult to satisfy. One way to win audiences over? Tempt them with chocolate. Every day consumers are bombarded with content. To manage this, they’re sorting the wheat from the chaff and … Read more