Author Archive: Alex Azzopardi

Advertising: The Case for Transparency

By 2019, mobile adver­tis­ing spends ($82B) will be big­ger than lin­ear TV ($76B) in the U.S, wit­ness­ing a major trend for the whole indus­try. In this mobile first par­a­digm, con­sumers are shift­ing their atten­tion from offline to online so brands are mov­ing the … Read more

5 questions to ask yourself before buying a Data Management Platform

In the last cou­ple of years, Data Man­age­ment Plat­form (DMP) has become the hottest dig­i­tal mar­ket­ing buzz­word. Every CMO and CDO has a plan to improve dig­i­tal mar­ket­ing effi­cien­cy and syn­chro­nize every touch point of the cus­tomer jour­ney : dis­play, … Read more