Adobe Summit EMEA 2018: The Rise of Experience Business

Welcome to Adobe Summit 2018! Make “Experience” Your Business—It’s Good for Business

Adobe Summit EMEA “Sneaks”

Axel G. Heyenga

Axel G. Heyenga

Axel Heyenga is international management expert with 20+ years of sales & marketing experience within and across various industries and roles. He has solid experience in business development, sales, consulting, B2B & B2C marketing as well as business strategy management. In the last five years, Axel has worked and consulted especially on solutions for how companies will deal with the disruptive effects caused by the Digital Transformation, and he continues to help clients and brands build and execute their strategy. As the Industry Strategy Director for EMEA, he drives the industry specific strategies and thought leadership in Automotive for Adobe.
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Automotive Industry State of the Union

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Customer Experience and Digital Transformation—Taking a Bigger Role in B2B Strategy

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Two Ways the Auto Industry Is Wasting Money

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Digital and Automotive’s Second Pillar of Excellence

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Lack of Communication Causes Frustration for Auto Buyers

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4 Pain Points Your Automotive Customers Are Having Right Now

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Why Automotive OEMs Are at Risk—and 5 Ways to Save Them

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Automotive: Three Ways to Leverage Assembly Wait Time

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The Rebirth of Automotive Sales: 3 Steps to a Brighter Future

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Customer Experience in Automotive: The Dealer Handoff Experience

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The Demise of Retail Car Sales: A Call to Action

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Configuring a Car in the Digital Age

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Documenting a Consumer’s Car-Buying Journey

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Customer Experience in the Automotive Industry

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