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Axel G. Heyenga

Axel G. Heyenga

Axel Heyenga is international management expert with 20+ years of sales & marketing experience within and across various industries and roles. He has solid experience in business development, sales, consulting, B2B & B2C marketing as well as business strategy management. In the last five years, Axel has worked and consulted especially on solutions for how companies will deal with the disruptive effects caused by the Digital Transformation, and he continues to help clients and brands build and execute their strategy. As the Industry Strategy Director for EMEA, he drives the industry specific strategies and thought leadership in Automotive for Adobe.
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Digitalisierungsbeschleuniger COVID-19: Wie Einzelhändler die neue Normalität für sich nutzen können

Große Teile der Retail-Branche reagieren schnell und passen sich an die wohl dis­rup­tivste Phase unser­er Zeit an. Das wird sich auch langfristig bemerk­bar machen, denn die aktuellen Umstruk­turierun­gen leg­en die Basis für neue Arbeitsweisen, die über die Krise hin­aus Bestand haben wer­den.

Customer Experience

Wie die Automobilindustrie während COVID-19 Markenresilienz aufbauen kann

Der überwiegende Teil der Men­schheit hat seinen Lebens­mit­telpunkt aktuell in die eige­nen vier Wände ver­lagert. In dieser Sit­u­a­tion ste­ht daher der Kauf eines neuen Autos für Men­schen und Unternehmen weit hin­ten auf der Pri­or­itäten­liste.

Automotive

How the Automotive Industry can Build Brand Resilience During COVID-19

The chal­lenges fac­ing auto­mo­tive brands, man­u­fac­tur­ers, and deal­er­ships are plen­ti­ful dur­ing this time, but there also exist many oppor­tu­ni­ties to mit­i­gate the com­mer­cial and eco­nom­ic impact on the indus­try.

Customer Experience

Automotive Industry State of the Union

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Customer Experience und digitale Transformation gewinnen in der B2B-Strategie an Bedeutung

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Customer Experience and Digital Transformation—Taking a Bigger Role in B2B Strategy

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Two Ways the Auto Industry Is Wasting Money

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Digital and Automotive’s Second Pillar of Excellence

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Lack of Communication Causes Frustration for Auto Buyers

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4 Pain Points Your Automotive Customers Are Having Right Now

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Why Automotive OEMs Are at Risk—and 5 Ways to Save Them

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Automotive: Three Ways to Leverage Assembly Wait Time

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The Rebirth of Automotive Sales: 3 Steps to a Brighter Future

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Customer Experience in Automotive: The Dealer Handoff Experience

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