The age of shifting cheap and generic stock en-masse is over. We’re entering the era of fast recognition and fulfillment – and brands who adapt to these shifting behaviours and attitudes will secure the long-term loyalty of the millennial customer.
While it may seem like there’s no such thing as ‘business-as-usual’, there are ways for retailers to adjust their operations, keep customers and employees happy, and perhaps set the stage for a new way of working after the worst has passed.
The digital revolution has radically altered how marketing, sales, and delivery are conducted in most industries today. Nowhere is this more prevalent than in consumer markets and the purchase of