Why AI holds the key to relevance and personalisation

Unchained creativity: how AI is getting marketers back to what they love

Axel Schaefer

Axel Schaefer

Axel Schaefer is Senior Manager, Product & Industry Marketing EMEA and part of Adobe´s Global Marketing Cloud Strategy group. His responsibilities include definition of customer-relevant topics, use cases and the translation of digital transformation into actionable strategies. Previously, Axel held an international management role at IBM, where he was responsible to lead the Smarter Commerce growth initiative in Europe. He holds a degree in economics from Baden-Wuerttemberg Cooperative State University, Stuttgart.
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