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Axel Schaefer

Axel Schaefer

Axel Schaefer is Senior Manager, Product & Industry Marketing EMEA and part of Adobe´s Global Marketing Cloud Strategy group. His responsibilities include definition of customer-relevant topics, use cases and the translation of digital transformation into actionable strategies. Previously, Axel held an international management role at IBM, where he was responsible to lead the Smarter Commerce growth initiative in Europe. He holds a degree in economics from Baden-Wuerttemberg Cooperative State University, Stuttgart.
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The Three Biggest Customer Intelligence Barriers Holding Back Brands

As part of Adobe’s Experience Festival event, Axel Schaefer discussed customer intelligence, and the reasons why some brands are hold...
Customer Experience

Die drei größten Hürden in der Customer Intelligence

Warum also zögern einige Marken noch immer, die Leistungsfähigkeit vorhandener Analysetools für ihre Customer Intelligence voll ausz...
Digital Marketing

Top Tips from Adobe Summit EMEA’s Analytics and Data Management Track

GDPR is weeks away—tap into our expertise and advice at Summit

Viel Information, wenig Werbung – Adobe-Studie zeigt, wie sich Nutzer Inhalte wünschen

Guter Content und das damit verbundene Erlebnis ist Kunden beim Kauf wichtig – manchmal sogar wichtiger als die Marke. Umgekehrt kann...
Customer Experience

The Best Data Strategy for the Travel Industry

This is the first in a new series of conversations between respected bloggers from a range of fields and experts from Adobe.

Kulturwandel: Wie der Mittelstand von der Digitalisierung profitiert

Die Digitalisierung der Geschäftsprozesse ist wichtig und birgt großes Wachstumspotenzial. Das muss auch der deutsche Mittelstand ver...

Pushing the Limits of Data: The Data-Driven Marketing Track at Adobe Summit

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Der große Marketing Cloud Check: Was Adobe alles kann

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Digitales Marketing im Mittelstand? Ja, wir haben doch eine Website.

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#GermanAngst oder: Raus aus der Wohlfühlzone!

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Customer Experience: Data Is What Matters!

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How You Teach Your Data to Tell Its Story – More Relevant Than Ever!

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Analytics is a commodity – long live analytics! What to expect from Adobe Summit EMEA 2016

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Kennen Sie den Reifegrad Ihres Digital Marketing?

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